Google Pixel teamed up with the creative agency Emotive for a new national campaign featuring Formula 1 driver Oscar Piastri making the switch to the Google Pixel 10.

The idea’s simple: most people get attached to their phones and don’t even consider there might be something better out there. This campaign, aimed at millennials, wants to shake up that thinking. It shows that sometimes, switching things up really does pay off.

Oscar Piastri gets it. He’s made some gutsy moves in his racing career to get ahead, so the campaign puts that same attitude to work—this time, with his phone. He ditches his old device and grabs a Google Pixel, refusing to settle for anything less than the best.

Oscar’s known for that calm, almost poker-faced personality, and the campaign leans into that. The main film plays with the gap between his cool, collected outside and the buzz he feels inside—whether he’s crossing the finish line or trying out his new Pixel.

Isaac Lock from Somesuch directed the film—he’s worked with big names like Dua Lipa and Victoria Beckham. The campaign kicks off alongside the Australian Open, one of the country’s biggest sporting events. Google Pixel, as the tournament’s official smartphone, is everywhere—on TV, on the ground, and across social media, PR, and sponsorships. Basically, they’re everywhere, encouraging Aussies to make the switch.

If you watch closely, you’ll spot little nods to Piastri’s own F1 team switch, a detail that’ll get fans talking. The whole campaign rolls out across Australian Open broadcasts, live events, influencers, PR, and plenty of social content—really going all in to get the message out.

Gavin McLeod, Emotive’s chief creative officer, summed it up: “This campaign calls out complacency. Oscar knows that progress means being willing to switch. He’s lived it, so he’s the perfect guy to nudge Australians out of autopilot and get them expecting more from their phones. And, honestly, Oscar’s never flashy about it—he lets the Pixel do the talking.”

Julia Davis, Google’s director of devices marketing, added, “This campaign joins a string of global Google Pixel ads featuring icons like Stephen Curry and Sol Campbell making the switch for something better. Working with Oscar, and tapping into his signature deadpan humour, made for a campaign that’s fun, different, and sticks with you.”

Ferrari is almost done prepping the cars Lewis Hamilton and Charles Leclerc will drive for the first test under F1’s 2026 rules in Barcelona.

This isn’t your usual pre-season test, though. Formula 1 is calling it a shakedown, and they’re keeping things private—no fans, no media, just teams running their new machines behind closed doors at the Circuit de Barcelona-Catalunya from January 26 to 30. It’s all about letting the teams work out the kinks before anyone gets a real look at these new cars.

And these new cars? They’re the product of the biggest rule shakeup F1’s ever seen. New engines, aero, chassis, tyres—the works. Ferrari actually stopped developing their 2025 car way back in April, just so they could throw everything at the 2026 project. They’re serious about ending their title drought, which has dragged on since 2008.

Fans won’t get to see Ferrari’s 2026 car for themselves until the official pre-season test in Bahrain, happening February 11 to 13. There’s another public test in Bahrain the following week, from February 18 to 20. After that, it’s straight to Australia for the season opener on March 6.

Ferrari is also planning to run a third sidepod design right out of the gate in Australia. Audi actually beat them to the track with their 2026 car, sneaking in a filming day in Barcelona last Friday. Ferrari’s own shakedown and filming day is set for Fiorano on January 23.

That’s also when they’ll show off the livery for the SF-26—the car Hamilton and Leclerc will race in 2026. Don’t expect any technical deep dives, though. Teams are playing things close to the chest until the cars hit the track. For Bahrain, Ferrari is bringing a sidepod setup they won’t even use in Australia. According to FunoAnalisiTecnica, they’re ready to toss the Bahrain sidepods once the first race rolls around. In fact, they’ve got two sidepod concepts lined up just for those tests.

In Barcelona, Ferrari is keeping things simple. They want to rack up as many miles as possible with a basic aero package. For Bahrain, they’ve cooked up a sidepod with a bigger entry, but that’s just for testing—they’re not planning to race it.

These pre-season tests won’t be easy. Ferrari has struggled the past few years to match their wind tunnel and simulation data with what happens on track. They know they need to nail this correlation before the season starts.

Team boss Fred Vasseur isn’t interested in showing off or chasing headlines during testing. His focus is squarely on reliability and collecting data, not lap times. Ferrari wants to keep their true performance a secret until racing starts in Australia. With all the new engine and aero rules coming in, they’re convinced that flying under the radar is the way to go.

So, if you’re hoping to see what Ferrari’s really got, you’ll have to wait for qualifying in Melbourne. That’s when we’ll finally see if Hamilton and Leclerc have the car to chase down Ferrari’s first drivers’ title since 2007—and maybe the constructors’ trophy too.