FLORENTINO PEREZ'S MEGA DEAL: SELLING BERNABEU PROFITS STAKE FOR HUGE €360M

Real Madrid president Florentino Perez plans a major financial overhaul, creating a new commercial entity to sell a 10% stake. The move aims to raise €500m-€1bn for the club while protecting its member-owned model and managing Bernabeu renovation debt.

Florentino Perez's Mega Deal: Selling Bernabeu Profits Stake For Huge €360M
Florentino's Strategy: Selling Bernabeu’s Future Profit Stream For Club Growth - Credit: AFP via Getty Images

After obtaining €360 million from Bernabeu-related income, Florentino Perez has taken steps to reorganise Real Madrid's financial future and is getting ready to sell a 10% stake through a recently established commercial firm. The idea will "guard us as an institution," the president told club members, and it will enable Madrid to raise money without turning into a public limited sports company.

Perez needs to raise between €500 million and €1 billion.


El Periodico claims that Madrid president Perez has started one of the biggest corporate overhauls in the club's recent history by outlining plans to raise new capital by selling about 10% of a newly established business entity. The move comes after the club's previous agreement, which was generally described as Madrid's first "lever," in which they sold Sixth Street and Legends 20% of future Santiago Bernabeu profits for €360 million (£317 million/$417 million).

Perez gave Real Madrid's members a full explanation of the new plan, emphasising the necessity of updating the club's organisational structure while preserving the customary member-owned model. "Our club needs an organisational structure that protects us as an institution and also protects all of us as owners of Real Madrid," he spoke directly to the members. To do this, I certify that we will present to this Assembly a proposal for the club's corporate reorganisation that ensures our members are the real owners of our club and its financial resources, safeguards our future, and shields us from dangers.

These comments underscore the president's attempt to maintain the club's strongly safeguarded status as a non-SAD (Sociedad Anonima Deportiva, a specific type of public limited corporation related to sports) athletic organisation while seeking fresh investment. Perez has long admired Germany's 50+1 model, but Spanish laws present considerable hurdles to its adoption. Lacking a legal avenue to convert Real Madrid into a hybrid like Bayern Munich, the club is instead looking into a framework of subsidiaries that would allow for investment without compromising sporting governance.

Perez relies on consultants
Real Madrid's financial consultants, including Anas Laghrari, Key Capital Partners, and Clifford Chance, have reportedly advocated for a strategy similar to what was established with Real Madrid Estadio SL in 2021, which currently manages various stadium-related activities. With the creation of a crucial commercial entity that investors can engage with, which does not interfere with the club's governing bodies, Perez is now anticipated to replicate this approach.

This plan prevents Real Madrid from evolving into a public limited sports enterprise, which would reduce the members' enduring influence. Instead of directly selling the club, shareholders would acquire shares in a firm that manages commercial functions such as marketing rights, stadium operations, events, and sponsorships. The members would continue to fully own the team, academy, coaching staff, and athletic decisions.

In his internal assembly address, Perez reiterated his insistence on the club's member-driven identity. According to the source, the club needs a fresh round of cash in order to stabilise its financial trajectory, as the amount spent on the renovated Bernabeu has increased from the initial €575 million plan to €1.347 billion.


Madrid is forced to make constrained investments due to growing stadium debt.


With every development update, Madrid's financial condition has gotten more difficult. The stadium's outstanding loan debt was €1.132 billion as of June 30, 2025. The retractable pitch (€225 million), the war in Ukraine, inflation, and better concert acoustics have all added to the cost, which has now skyrocketed to €1.347 billion. The modernised Bernabeu has enormous short-term pressure despite its enormous commercial potential.

Additionally, this new approach more closely resembles Barcelona's "levers" for avoiding bankruptcy. Barca established organisations like the Barca Innovation Hub, Barca Studios, and Barca Licensing Merchandising. Perez will go a similar route, but with more robust protections. Any shares that are issued in the new business will be given to current club members immediately and without fee; they will serve more as membership rights than as exchangeable financial assets.

Importantly, Real Madrid is anticipated to retain complete majority ownership of the commercial business established under this arrangement, guaranteeing that members will continue to have the last say in decisions.

According to earlier reports, the club is also considering a partial demerger between its commercial and athletic operations, which may be a step toward a more formal hybrid governance arrangement. Minority shares in the commercial arm would be owned by investors, but the athletic division would continue unaltered, preserving the values Perez has promoted for more than 20 years.

In addition to raising money, this arrangement aims to shield Real Madrid against future market-driven, legal, or political weaknesses.

Legal verifications and a long-range investment plan


The extraordinary assembly, where socios will vote on Perez's reform proposal, is the next stage. The legal and tax structure is presently being prepared by advisors to guarantee adherence to Spanish sports law, which forbids profit distribution and mandates that all commercial gain be reinvested for sporting purposes.

Bernebeu will create the new subsidiary, specify the commercial assets it owns, and start talks with investors who have already indicated their willingness to contribute funds if the proposal is accepted. Instead of short-term financial corporations, the club should prioritise strategic partners with long-term interest in international sports endeavours.

As state-backed teams and international investor groups increasingly control the football industry's economic environment, Madrid is attempting to future-proof its financial model with this move.

WHY DID REAL MADRID CHOOSE TO KEEP ENDRICK DESPITE MASSIVE PREMIER LEAGUE INTEREST?

After a stellar loan at Lyon, Endrick will return to Real Madrid this summer alongside Jacobo Ramón to form a new youth core.

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Madrid confirms Endrick and Jacobo Ramón will rejoin the first-team squad this summer - Photo Credit: Getty Images

Real Madrid has zero plans to let Endrick leave this summer. That’s what we’re hearing, even with Arsenal and Chelsea knocking on their door. We’ve also got some updates on Jacobo Ramon’s future.

Endrick is finishing his loan at Lyon on a high note. He’s put up seven goals and seven assists in just 18 games, and people are excited about what he could do long-term.

The 19-year-old forward from Brazil wanted more game time after struggling for chances with Xabi Alonso in charge at Madrid, so he pushed for a loan. Now, with Alonso gone, Endrick’s focused on forcing his way into Brazil’s World Cup squad, and honestly, the way he’s been playing lately, he’s making a strong argument.

Big clubs are paying attention. Arsenal and Chelsea have both checked in recently to see if Madrid would be open to a deal for him this summer.

But Madrid’s answer? No chance. They’ve told both clubs straight up: Endrick’s coming back to the Bernabéu, and he’s in their first-team plans for next season.

Endrick’s on board with that, too. He wants to stay and fight for a spot, a real chance to prove himself as a regular in Madrid’s lineup.

Florentino Perez backs him all the way; he still believes Endrick is the best young talent out there. The club isn’t about to change its mind.

Endrick’s not the only Madrid youth getting attention from the Premier League. Arsenal and Chelsea have also been checking in about Jacobo Ramon, the young centre-back playing for Como in Italy right now.

Ramon’s been playing alongside Nico Paz under Cesc Fabregas and has done well. Even though he moved from Madrid to Como last summer, Madrid made sure to keep buy-back and sell-on clauses, so it’s almost like he’s still a Madrid player on loan.

Now, the plan is for Ramon to return to Madrid this summer with Endrick and Paz. The club’s looking to keep its young core together and build the future around them.

Lots of clubs are watching Ramon; more than six want to sign him. But honestly, Madrid’s stance is pretty clear: just like with Endrick, they aren’t budging.

So for Arsenal, Chelsea, and anyone else hoping to swoop in, the message is simple. Madrid is keeping their best young talents. They’re not letting them go.

HOW HECTOR BELLERIN’S 94TH-MINUTE STUNNER PUSHED REAL MADRID TO THE TITLE BRINK

Real Madrid's title hopes faded after a 1-1 draw with Real Betis. Discover the impact of Bellerin’s goal and Mbappe’s injury.

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Real Madrid fall eight points behind Barcelona after Betis draw - Photo Credit: Getty Images

Real Madrid’s La Liga dreams took a big hit Friday night when Héctor Bellerín scored a 94th-minute equaliser, earning Real Betis a 1-1 draw. With that late goal, Madrid now sit eight points behind Barcelona, and if Barça win their next match, they could pull even further away with just a handful of games left.

Madrid actually started strong in Seville. Vinícius Jr took advantage of a goalkeeping mistake and put them ahead early in the 17th minute. After that, Madrid had control for large stretches, but it just didn’t translate into goals. Kylian Mbappé had one ruled out for offside, and Jude Bellingham, along with the rest of Madrid’s attack, missed some big chances. It all came back to haunt them when, in the dying seconds, Bellerín capitalised on the chaos at the back and smashed in the equaliser.

People are talking about Madrid’s defence and not in a good way. They’ve failed to keep a clean sheet for ten straight league games. The last time the backline struggled this much in a single season was way back in 2003-04, when Carlos Queiroz was in charge. This run has cost Madrid dearly, with dropped points piling up right when the title race is heating up.

This result marks Madrid’s fifth league draw this season, another missed chance that opens the door for Hansi Flick’s relentless Barcelona to run away with the title. With their Champions League hopes already gone, Madrid are now staring at what could be just their fifth season without a trophy this century. About the only bright spot? Mbappé made his 100th appearance for the club, becoming just the tenth Frenchman to reach that milestone for Madrid. Still, even that was undercut; he limped off with a suspected hamstring injury about ten minutes from the end.

Honestly, the title now looks like a lost cause. If Barcelona beat Getafe, they will go 11 points clear. Madrid has two tough away fixtures next: Espanyol, then Barcelona in a do-or-die El Clásico that could finish off their title hopes for good. With their form stalling and Barça flying, Madrid now need a minor miracle and a huge Barcelona slip-up to avoid ending this season empty-handed.

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