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FLORENTINO PEREZ'S MEGA DEAL: SELLING BERNABEU PROFITS STAKE FOR HUGE €360M

Real Madrid president Florentino Perez plans a major financial overhaul, creating a new commercial entity to sell a 10% stake. The move aims to raise €500m-€1bn for the club while protecting its member-owned model and managing Bernabeu renovation debt.

Florentino Perez's Mega Deal: Selling Bernabeu Profits Stake For Huge €360M
Florentino's Strategy: Selling Bernabeu’s Future Profit Stream For Club Growth - Credit: AFP via Getty Images

After obtaining €360 million from Bernabeu-related income, Florentino Perez has taken steps to reorganise Real Madrid's financial future and is getting ready to sell a 10% stake through a recently established commercial firm. The idea will "guard us as an institution," the president told club members, and it will enable Madrid to raise money without turning into a public limited sports company.

Perez needs to raise between €500 million and €1 billion.


El Periodico claims that Madrid president Perez has started one of the biggest corporate overhauls in the club's recent history by outlining plans to raise new capital by selling about 10% of a newly established business entity. The move comes after the club's previous agreement, which was generally described as Madrid's first "lever," in which they sold Sixth Street and Legends 20% of future Santiago Bernabeu profits for €360 million (£317 million/$417 million).

Perez gave Real Madrid's members a full explanation of the new plan, emphasising the necessity of updating the club's organisational structure while preserving the customary member-owned model. "Our club needs an organisational structure that protects us as an institution and also protects all of us as owners of Real Madrid," he spoke directly to the members. To do this, I certify that we will present to this Assembly a proposal for the club's corporate reorganisation that ensures our members are the real owners of our club and its financial resources, safeguards our future, and shields us from dangers.

These comments underscore the president's attempt to maintain the club's strongly safeguarded status as a non-SAD (Sociedad Anonima Deportiva, a specific type of public limited corporation related to sports) athletic organisation while seeking fresh investment. Perez has long admired Germany's 50+1 model, but Spanish laws present considerable hurdles to its adoption. Lacking a legal avenue to convert Real Madrid into a hybrid like Bayern Munich, the club is instead looking into a framework of subsidiaries that would allow for investment without compromising sporting governance.

Perez relies on consultants
Real Madrid's financial consultants, including Anas Laghrari, Key Capital Partners, and Clifford Chance, have reportedly advocated for a strategy similar to what was established with Real Madrid Estadio SL in 2021, which currently manages various stadium-related activities. With the creation of a crucial commercial entity that investors can engage with, which does not interfere with the club's governing bodies, Perez is now anticipated to replicate this approach.

This plan prevents Real Madrid from evolving into a public limited sports enterprise, which would reduce the members' enduring influence. Instead of directly selling the club, shareholders would acquire shares in a firm that manages commercial functions such as marketing rights, stadium operations, events, and sponsorships. The members would continue to fully own the team, academy, coaching staff, and athletic decisions.

In his internal assembly address, Perez reiterated his insistence on the club's member-driven identity. According to the source, the club needs a fresh round of cash in order to stabilise its financial trajectory, as the amount spent on the renovated Bernabeu has increased from the initial €575 million plan to €1.347 billion.


Madrid is forced to make constrained investments due to growing stadium debt.


With every development update, Madrid's financial condition has gotten more difficult. The stadium's outstanding loan debt was €1.132 billion as of June 30, 2025. The retractable pitch (€225 million), the war in Ukraine, inflation, and better concert acoustics have all added to the cost, which has now skyrocketed to €1.347 billion. The modernised Bernabeu has enormous short-term pressure despite its enormous commercial potential.

Additionally, this new approach more closely resembles Barcelona's "levers" for avoiding bankruptcy. Barca established organisations like the Barca Innovation Hub, Barca Studios, and Barca Licensing Merchandising. Perez will go a similar route, but with more robust protections. Any shares that are issued in the new business will be given to current club members immediately and without fee; they will serve more as membership rights than as exchangeable financial assets.

Importantly, Real Madrid is anticipated to retain complete majority ownership of the commercial business established under this arrangement, guaranteeing that members will continue to have the last say in decisions.

According to earlier reports, the club is also considering a partial demerger between its commercial and athletic operations, which may be a step toward a more formal hybrid governance arrangement. Minority shares in the commercial arm would be owned by investors, but the athletic division would continue unaltered, preserving the values Perez has promoted for more than 20 years.

In addition to raising money, this arrangement aims to shield Real Madrid against future market-driven, legal, or political weaknesses.

Legal verifications and a long-range investment plan


The extraordinary assembly, where socios will vote on Perez's reform proposal, is the next stage. The legal and tax structure is presently being prepared by advisors to guarantee adherence to Spanish sports law, which forbids profit distribution and mandates that all commercial gain be reinvested for sporting purposes.

Bernebeu will create the new subsidiary, specify the commercial assets it owns, and start talks with investors who have already indicated their willingness to contribute funds if the proposal is accepted. Instead of short-term financial corporations, the club should prioritise strategic partners with long-term interest in international sports endeavours.

As state-backed teams and international investor groups increasingly control the football industry's economic environment, Madrid is attempting to future-proof its financial model with this move.

REAL MADRID SURGE: ARBELOA HAILS "PERFECT FIT" TRENT ALEXANDER-ARNOLD AHEAD OF OSASUNA

Real Madrid is flying! Discover how Trent Alexander-Arnold’s return and Arbeloa’s tactics have Madrid eyeing a 5-point lead.

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Alexander-Arnold confirmed fit and "assured" for Saturday

Real Madrid’s manager, Alvaro Arbeloa, talked about how the team’s been getting better lately and singled out Trent Alexander-Arnold for making a real difference since coming back from injury. On Saturday, Madrid has a shot to push their lead over Barcelona to five points at the top of La Liga. They’re also on track for the Champions League Round of 16.

Most reporters wanted to talk about the Prestianni-Vinicius situation, but in Madrid, the real buzz is about how much the team’s improved after a strong showing in Lisbon. Under Arbeloa, Madrid have won all five of their league matches.

“We want to keep growing, together and as individuals,” Arbeloa said. “When you first arrive, you spend time getting to know the players, figuring out what clicks. We’re focused on making sure everyone contributes, not just the starting eleven. All the good things you’re seeing come from the work of all 25 guys.”

Trent Alexander-Arnold keeps getting praise, too. Since coming back, he’s started twice in a row and looks more assured on Madrid’s right side.

“You can see it in the way he passes, his accuracy. He barely needs space or time. He gives the forwards an edge, making guys like Mbappé and Vini run. After his injury, he’s come back in great shape. That’s not easy. He fits perfectly with what we need. I’m really happy for him.”

As for who’s playing at centre-back against Osasuna, Arbeloa didn’t give much away.

“We’ve got five top centre-backs, and I hope Militao’s back soon. I’m glad to have almost everyone fit. We’ll watch how they train today, then make the call.”

Then there’s Jude Bellingham. With Madrid’s midfield looking balanced against Benfica, people are already wondering how Bellingham fits in, though he’s still out for a few more weeks with a hamstring injury.

“If I had to give up my arm to get Jude healthy by tomorrow, I’d do it,” Arbeloa said. “He’s a leader, one of the best around. What really makes me proud is how the team’s stepping up without him. That says a lot about this group. If I could give him a magic potion to speed up recovery, I’d do it. I have zero doubts about him, actually. It’s the opposite.”

THIBAUT COURTOIS JOINS: REAL MADRID STAR OFFICIALLY BUYS INTO LE MANS FC; STATEMENT RELEASED

Real Madrid's Courtois joins Le Mans FC! Discover the details of the OutField acquisition and the new youth training centre plans.

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Real Madrid star officially buys into Le Mans FC; statement released

Le Mans has released a statement after Thibaut Courtois invested in the club. They put it simply: “A two-time Champions League winner and iconic goalkeeper, Thibaut Courtois brings top-level expertise, both on and off the pitch.”

The club went on: “This summer, the Brazilian group OutField acquired a stake in Le Mans FC, and now they’re stepping up even further by finalising the club’s acquisition. They’re doing it alongside a reinforced group of world-famous athletes and European investors.

“This bigger commitment is all about speeding up and solidifying Le Mans FC’s growth. OutField is working with club president Thierry Gomez, providing the resources needed to push the project forward.

“One piece is already in motion: construction has started on a training centre focused on developing local talent. The medium-term goal is to make Le Mans FC a national leader in youth development, turning it into a true engine for growth and a steady pipeline of talent for the first team.”

The club’s ambitions don’t stop there. In the statement, Le Mans added, "As he approaches a decade as president, Thierry Gomez stays at the heart of the project he kicked off back in 2016, building a resilient, well-structured club for the long haul.

“For nine years, we’ve worked hard to strengthen the club’s organisation, build up youth training, grow the women’s section, and bring together everyone involved: players, staff, volunteers, partners, and fans.

“We want to build a sustainable football club that’s ambitious, deeply connected to the city’s famous motorsport heritage, and recognised worldwide. The big priorities are improving on the field and developing the Le Mans brand, both at home and abroad, so we can really unlock all of the club’s potential.”

With all these star-studded owners, some people have started calling Le Mans the “French Wrexham". Courtois now joins the likes of his Real Madrid teammates Kylian Mbappe and Vinicius Jr, who've also invested in clubs. Mbappe put £12.6 million into SM Caen, a French third-division side, in July 2024. Vinicius is the majority investor at Portugal’s FC Alverca, which just earned promotion to the Primeira Liga.

Bringing Courtois on board fits with Le Mans’ big ambitions: they want to make a name for themselves across Europe and beyond, boosted by the support of world-class athletes like Courtois and Djokovic.

Right now, Le Mans sits fifth in Ligue 2, just three points off the top after 23 matches. They won promotion from the third tier in 2024/25 but haven’t played in Ligue 1 since the 2009/10 season, and they’ve only spent five years in the top flight in their whole history. With this new wave of investment and high-profile backing, Le Mans is clearly aiming to change that, and maybe sooner than people expect.

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