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FLORENTINO PEREZ'S MEGA DEAL: SELLING BERNABEU PROFITS STAKE FOR HUGE €360M
Real Madrid president Florentino Perez plans a major financial overhaul, creating a new commercial entity to sell a 10% stake. The move aims to raise €500m-€1bn for the club while protecting its member-owned model and managing Bernabeu renovation debt.
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Florentino's Strategy: Selling Bernabeu’s Future Profit Stream For Club Growth - Credit: AFP via Getty Images
After obtaining €360 million from Bernabeu-related income, Florentino Perez has taken steps to reorganise Real Madrid's financial future and is getting ready to sell a 10% stake through a recently established commercial firm. The idea will "guard us as an institution," the president told club members, and it will enable Madrid to raise money without turning into a public limited sports company.
Perez needs to raise between €500 million and €1 billion.
El Periodico claims that Madrid president Perez has started one of the biggest corporate overhauls in the club's recent history by outlining plans to raise new capital by selling about 10% of a newly established business entity. The move comes after the club's previous agreement, which was generally described as Madrid's first "lever," in which they sold Sixth Street and Legends 20% of future Santiago Bernabeu profits for €360 million (£317 million/$417 million).
Perez gave Real Madrid's members a full explanation of the new plan, emphasising the necessity of updating the club's organisational structure while preserving the customary member-owned model. "Our club needs an organisational structure that protects us as an institution and also protects all of us as owners of Real Madrid," he spoke directly to the members. To do this, I certify that we will present to this Assembly a proposal for the club's corporate reorganisation that ensures our members are the real owners of our club and its financial resources, safeguards our future, and shields us from dangers.
These comments underscore the president's attempt to maintain the club's strongly safeguarded status as a non-SAD (Sociedad Anonima Deportiva, a specific type of public limited corporation related to sports) athletic organisation while seeking fresh investment. Perez has long admired Germany's 50+1 model, but Spanish laws present considerable hurdles to its adoption. Lacking a legal avenue to convert Real Madrid into a hybrid like Bayern Munich, the club is instead looking into a framework of subsidiaries that would allow for investment without compromising sporting governance.
Perez relies on consultants
Real Madrid's financial consultants, including Anas Laghrari, Key Capital Partners, and Clifford Chance, have reportedly advocated for a strategy similar to what was established with Real Madrid Estadio SL in 2021, which currently manages various stadium-related activities. With the creation of a crucial commercial entity that investors can engage with, which does not interfere with the club's governing bodies, Perez is now anticipated to replicate this approach.
This plan prevents Real Madrid from evolving into a public limited sports enterprise, which would reduce the members' enduring influence. Instead of directly selling the club, shareholders would acquire shares in a firm that manages commercial functions such as marketing rights, stadium operations, events, and sponsorships. The members would continue to fully own the team, academy, coaching staff, and athletic decisions.
In his internal assembly address, Perez reiterated his insistence on the club's member-driven identity. According to the source, the club needs a fresh round of cash in order to stabilise its financial trajectory, as the amount spent on the renovated Bernabeu has increased from the initial €575 million plan to €1.347 billion.
Madrid is forced to make constrained investments due to growing stadium debt.
With every development update, Madrid's financial condition has gotten more difficult. The stadium's outstanding loan debt was €1.132 billion as of June 30, 2025. The retractable pitch (€225 million), the war in Ukraine, inflation, and better concert acoustics have all added to the cost, which has now skyrocketed to €1.347 billion. The modernised Bernabeu has enormous short-term pressure despite its enormous commercial potential.
Additionally, this new approach more closely resembles Barcelona's "levers" for avoiding bankruptcy. Barca established organisations like the Barca Innovation Hub, Barca Studios, and Barca Licensing Merchandising. Perez will go a similar route, but with more robust protections. Any shares that are issued in the new business will be given to current club members immediately and without fee; they will serve more as membership rights than as exchangeable financial assets.
Importantly, Real Madrid is anticipated to retain complete majority ownership of the commercial business established under this arrangement, guaranteeing that members will continue to have the last say in decisions.
According to earlier reports, the club is also considering a partial demerger between its commercial and athletic operations, which may be a step toward a more formal hybrid governance arrangement. Minority shares in the commercial arm would be owned by investors, but the athletic division would continue unaltered, preserving the values Perez has promoted for more than 20 years.
In addition to raising money, this arrangement aims to shield Real Madrid against future market-driven, legal, or political weaknesses.
Legal verifications and a long-range investment plan
The extraordinary assembly, where socios will vote on Perez's reform proposal, is the next stage. The legal and tax structure is presently being prepared by advisors to guarantee adherence to Spanish sports law, which forbids profit distribution and mandates that all commercial gain be reinvested for sporting purposes.
Bernebeu will create the new subsidiary, specify the commercial assets it owns, and start talks with investors who have already indicated their willingness to contribute funds if the proposal is accepted. Instead of short-term financial corporations, the club should prioritise strategic partners with long-term interest in international sports endeavours.
As state-backed teams and international investor groups increasingly control the football industry's economic environment, Madrid is attempting to future-proof its financial model with this move.
DEAN HUIJSEN RETURNS FIT FOR ELCHE FOLLOWING WORRYING NATIONAL TEAM SCARE
Real Madrid's Dean Huijsen is fit and available for the Elche match after injury fears. Scans revealed no structural damage from the muscle soreness that forced his Spain withdrawal during World Cup qualifying.
Dean Huijsen available for Elche - Photo Credit: Getty Images
After a week filled with worries and withdrawals from international service, Real Madrid has some good news regarding injuries.
According to journalist Jose Luis Sanchez, Dean Huijsen is healthy and should be fully available for the forthcoming La Liga matchup against Elche.
Xabi Alonso has been dealing with a difficult position with several important players out, so this information is a great comfort.
When Huijsen was compelled to leave the Spanish national team camp prior to their pivotal World Cup qualifying match against Turkey, the alarm bells began to sound.
The Spanish Federation issued an official statement outlining the rationale for the decision prior to his withdrawal being finalised.
"Due to muscle soreness that already prohibited him from participating against Georgia, Dean Huijsen has been removed from the squad for the final 2026 World Cup qualifier between Spain and Turkey. His club has been kept updated on this at all times."
According to reports, the discomfort started during Friday's practice, and the coaching staff decided to bench Spain when he arrived for the match.
With his withdrawal, Huijsen joined Thibaut Courtois, Federico Valverde, Kylian Mbappe, and Eduardo Camavinga among Real Madrid players who returned from national duty sooner than anticipated.
But following extensive medical examinations at the RFEF facilities, it was determined that there was no structural damage.
The checks ruled out any significant concern, and current signs suggest that, providing he continues improving nicely, Huijsen will be ready in time for Madrid’s league match with Elche.
This is significant to Alonso. Due to the squad's current overstretching, especially in defence, Huijsen's availability allows him to rejoin Eder Militao in his preferred centre-back duo.
Thankfully, what at first looked like yet another setback for the team has evolved into a rare bit of positive news during a challenging international break.
KYLIAN MBAPPE IN CONSTANT CONTACT WITH PREMIER LEAGUE STAR OVER MADRID MOVE
Liverpool's Ibrahima Konate reveals Kylian Mbappe calls him "every two hours" amid Real Madrid transfer links. The French defender is in contract talks with Liverpool as his 2026 expiry approaches.
Mbappe calls Ibrahima Konate to join Real Madrid - COURTESY/PHOTO
In an attempt to entice him to join Real Madrid, a Premier League player has disclosed that Kylian Mbappe phones him every two hours.
It is safe to conclude that Mbappe has been a success at the Santiago Bernabeu since joining Los Blancos from Paris Saint-Germain in 2024.
Although Real Madrid has not won a major championship since the Frenchman joined the team, they have not exactly been at their best overall. However, the 26-year-old has done well on an individual basis, scoring 62 goals and dishing out seven assists in 75 games for the La Liga powerhouses.
Following Mbappe's arrival in 2024, Carlo Ancelotti left at the end of the season, and Xabi Alonso took over as manager of the team when the Italian accepted the position in Brazil during the summer.
The Spanish capital also saw the arrival of a number of new players, including Trent Alexander-Arnold, who joined from Liverpool.
While centre-back Dean Huijsen moved from Premier League Bournemouth, Alvaro Carreras completed a deal from Benfica.
Additionally, Alonso may soon welcome a new central defender to the team as both Antonio Rudiger and David Alaba, two seasoned centre-backs, are nearing the conclusion of their Real Madrid contracts.
Marc Guehi of Crystal Palace is one name connected to a move to Los Blancos; Liverpool, Bayern Munich, and Barcelona have also expressed interest in him.
According to reports, Mbappe has been attempting to convince another defender to leave England for Spain in order to embark on a fresh adventure.
Mbappe is "calling me every two hours," Konate said in September, before revealing that he does not speak Spanish.
Since Konate's Liverpool contract is slated to expire at the end of the 2025–2026 season, Real Madrid has obviously been interested in him for a while.
The 26-year-old will have the opportunity to sign a pre-contract with a foreign team in January, which would essentially allow him to leave Liverpool for nothing.
When RMC asked Konate about his future during the current international break, he responded, "I have seen a lot of things (smiles)! I am not sure where the rumour that Liverpool had extended a new offer to me came from. Liverpool and my agency are still negotiating. I am hoping to make a decision quickly so I can make the announcement."
Amid doubts regarding his contract, which is scheduled to expire in 2026, Dayot Upamecano, a defender for Bayern Munich and another France international, is also being strongly linked to Real Madrid. But there have been rumours that he would sign a new contract in Bavaria.
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