StadiumPosts Logo
Stay upto date with notifications from Stadiumposts
Notifications can be managed in browser preferences

DEAL CLOSED: ARSENAL TERMINATES HIGH-PROFILE PARTNERSHIP WITH VISIT RWANDA

Arsenal and Visit Rwanda will mutually end their sleeve sponsorship deal in June 2026 after eight seasons. The partnership, which began in 2018, had faced criticism from human rights groups and fan protests.

Deal Closed: Arsenal Terminates High-Profile Partnership With Visit Rwanda
Arsenal ended its eight-year Visit Rwanda deal

After eight seasons, Arsenal has stated that its sponsorship agreement with Visit Rwanda would expire in June 2026.

The decision to finalise the agreement was mutual, according to a statement released by Arsenal on Wednesday, and it reflected the East African Tourism Board's objectives to "diversify its worldwide sports alliances and develop into new areas."

According to club records for 2023–2024, the agreement with Arsenal's first sleeve sponsor started in 2018 and raked in £10 million ($13.4 million).

The Athletic revealed in October that the Premier League team was in negotiations to extend the partnership once more when it was renewed in 2021, despite criticism and protests from supporters due to the affiliation with Visit Rwanda.

Gunners For Peace (GFP), an Arsenal supporter group, protested the sponsorship in April. The talks around the pact extension "show the world that our famous 'values' and our soul are for sale," according to a statement they released in October.

James Turner of GFP responded to the news on Wednesday by saying, "This is a Big Club choice." Money speaks, as we all know, but if supporters band together and raise their voices, they will have to pay attention.

It demonstrates that Arsenal Football Club still possesses the dignity and morals necessary to act morally. The gunners have moved closer to peace by renouncing this agreement.

Paul Kagame, the head of the Rwanda Patriotic Front (RPF) party, is an Arsenal supporter. Due to Rwanda's backing of the M23 rebel group in the Democratic Republic of the Congo, the UK government halted aid to the country in February.

According to the Human Rights Watch (HRW) World Report from 2023, the RPF "continued to launch a campaign against genuine and perceived opponents of the government," "over a dozen political opposition members are in prison," and many are "being prosecuted or have been convicted on dubious grounds."

"The dedication and support of Visit Rwanda throughout our collaboration has played a vital role in bringing forward our aspirations – helping us invest in our long-term vision to win major trophies, in a financially sustainable way," stated Richard Garlick, CEO of Arsenal. We are grateful to the Rwanda Development Board for our collaboration and the results we have produced.

Additionally, Visit Rwanda has sponsorship agreements with La Liga team Atletico Madrid, Ligue 1 team Paris Saint-Germain, NBA team LA Clippers, and NFL team Los Angeles Rams—all of which are owned by American tycoon Stan Kroenke, just like Arsenal. However, Bayern Munich declared in August that it was "transitioning away" from a business arrangement to one focused on football development.

MIKEL ARTETA HAILS "BELIEF AND ENERGY" AS ARSENAL HUNT FIRST TITLE SINCE 2004

Mikel Arteta's Arsenal dismantled Aston Villa 4-1 to enter 2026 with a five-point lead at the top of the Premier League table.

top-news
Arsenal celebrate New Year’s Eve at the top of the table.

Arsenal's boss, Mikel Arteta, thinks his team is finally seeing their effort pay off as they finish 2025 leading the Premier League.

After Tuesday's big 4-1 victory against Aston Villa, who are also chasing the title, Arsenal is now five points ahead of Manchester City. City plays Sunderland on New Year's Day.

Arsenal hasn't won the Premier League since 2004. When asked if this might finally be the year they break their twenty-year title drought, Arteta praised his team's belief and energy.

We're playing like every other day. The schedule is really packed, and we've got some tough games and injuries. But the guys are still winning, and that helps, he said.

All the hard work and dedication you put in shows in the results and how well we're playing. That feels great, but we know there's still a lot left to play.

He added, "It's a fantastic way to wrap up the year, for sure." We'll have a nice New Year's Eve with family, but then we're back at it the next day. We've got to go to Bournemouth on Saturday, and we know what that's all about.

After winning their last three league games against Wolverhampton, Everton, and Brighton by just one goal, Arsenal scored four for the first time since beating Tottenham in the north London derby at the Emirates Stadium back in November.

“We needed this game,” said Martin Zubimendi. He, along with Gabriel, Leandro Trossard, and Gabriel Jesus, scored against Villa in a game Arsenal controlled in the second half.

We were at home, and we wanted to end the year at the top, especially against Aston Villa, who are a really strong team tactically. So, we're happy with how we played.

We had some trouble with their counterattacks in the first half. At halftime, we tweaked a few things, and in the second half, once we got the first two goals, the game opened up, and we got four.

We could feel the crowd's support; they were always pushing us, always wanting more.

STOP STARTING VIKTOR GYOKERES: JAMIE CARRAGHER DEMANDS ARTETA BENCH £55M STAR FOR GABRIEL JESUS OR KAI HAVERTZ NOW

Jamie Carragher claims Viktor Gyokeres isn't good enough to lead Arsenal, insisting Gabriel Jesus and Kai Havertz are better.

top-news
Is Gyokeres costing Arsenal the title?

Jamie Carragher, the former Liverpool defender, thinks Arsenal should start either Gabriel Jesus or Kai Havertz at striker over Viktor Gyokeres. He says they're both better players.

Gyokeres joined the Gunners for £55 million this summer, and a lot of people thought he could complete the team. But the Swedish striker hasn't settled in, only scoring five goals in 17 Prem appearances.

The 27-year-old has been the main focus of Arsenal's attack, which hasn't been great lately. He wasn't very good, even though they beat Aston Villa 4-1.

Adding to that, Jesus replaced Gyokeres and scored a really great goal late in the game, making it 4-0.

Carragher, a Sky Sports expert, said after the game that he's a big fan of Jesus and that either he or Havertz should be starting instead of Gyokeres.

The only bad thing tonight for Arsenal is that Gyokeres shouldn't be starting when they have players like this, Carragher explained.

In a couple of games, when Jesus is in better shape, he should start. He's better than Gyokeres; that's just how it is.

Jesus and Havertz have just returned from being injured for a while. Jesus scored his first goal in over a year against Villa after recovering from ACL surgery.

Even though Gyokeres was signed to lead Arsenal's attack after doing well at Sporting, he hasn't played that well in England. Carragher said that Jesus and Havertz are better choices to lead the line right now.

People have asked if [Jesus] is good enough for Arsenal to win the league, the former England player added. But now, he's better than the guy they brought in, who they thought would win it for them.

Either he or Havertz is better than Gyokeres as a striker. He's not as skilled or good as the guys they have on the bench. I think Arsenal needs to get someone better than Gyokeres, and they already have that player in Jesus.

Premier League Standings

WhatsApp Read More News