CHELSEA X IFS: "INDUSTRIAL AI" GIANT CONFIRMED AS NEW FRONT-OF-SHIRT SPONSOR THROUGH 2026
Chelsea finds a sponsor! Discover the IFS AI deal, why Liam Rosenior is thriving, and details for the Burnley & Man Utd fixtures.
Chelsea just announced IFS, a new AI company, as their front-of-shirt sponsor for the rest of the 2025/26 season. They haven’t had a regular sponsor since the partnership with mobile giant Three ended back in 2023, so this is a big move and, as they put it, the start of a long-term partnership.
So, who are IFS? According to Chelsea, IFS is all about industrial AI; they build software that helps organisations solve tough, real-world problems using artificial intelligence. Starting this weekend, when the men take on Burnley and the women face Manchester United in the FA Women's Cup fifth round, you'll see IFS branding right there on the front of the shirts.
Chelsea made it pretty clear in their statement: teaming up with IFS puts them right at the front of football’s tech revolution. By using IFS’s AI, they’re hoping to fine-tune everything from performance on the pitch to behind-the-scenes operations and even fan engagement. The idea is to get smarter, move faster, and set a new standard in the way a top football club runs.
This partnership is a signal that Chelsea doesn’t just want to win matches; they want to lead the way in how elite clubs use technology and innovation. By bringing advanced AI into the core of their operations, they’re looking to set the pace in global sport.
But keep in mind, IFS won’t be the permanent shirt sponsor after this season. Chelsea is reportedly holding out for a deal worth about £65 million from their next main partner.
Club president Jason Gannon summed it up: “We’re incredibly proud to partner with IFS and use their cutting-edge AI to help push the club to even greater success. This is a clear sign that we plan to stay at the top, making the most of what technology can do for us, on and off the pitch.”
IFS’s CEO, Mark Moffat, echoed that drive: “In both sport and industry, the margins are razor-thin. The right call at the right time makes all the difference, and that’s what our AI delivers. Chelsea holds itself to those same high standards, and that’s why we’re proud to be their principal partner."
Looking ahead, Chelsea sit fifth in the Premier League, just one point behind Manchester United. Manager Liam Rosenior is off to a great start and sounds pretty optimistic: "It can’t really get any better, can it? When you get a big job like this, you want to hit the ground running. I think we’ve done that, but there’s still so much more to come, which is exciting. As long as we keep improving while we’re winning, I’ll be a happy manager."
XAVI OPENLY DECLARES INTEREST IN CHELSEA JOB DURING PERMANENT MANAGER SEARCH
With Xabi Alonso and Andoni Iraola on the shortlist, explore why Xavi Hernández wants to take over the Chelsea hotseat next.
Xavi has openly said he’d love to manage Chelsea, and now the Blues are hunting for someone to replace Liam Rosenior.
Rosenior got the sack last month after a rough patch just three months into his huge contract that was supposed to last six and a half years. Calum McFarlane is filling in as interim head coach until season’s end, but Chelsea are actively looking for a permanent boss for the 2026/27 campaign.
They're considering some big names. Xabi Alonso’s been mentioned; he’s been out of work since leaving Real Madrid in January. Andoni Iraola, who’s about to leave Bournemouth, is also on the shortlist.
Cesc Fabregas has been linked after his strong run at Como, and Frank Lampard’s in the mix too, fresh off winning the Championship with Coventry and securing promotion.
But Xavi really stands out. He’s already made it clear he’s interested in the Chelsea job. Back in 2019, before his Barcelona return, he said, “I don’t hide it; my goal is to come back to Europe and to Barca. It's my challenge, but I’m enjoying this current project. For me, training a team in Barcelona would be a privilege, the biggest privilege.”
He didn’t just talk about Spain either. “Honestly, who doesn’t love the Premier League? The atmosphere, packed stadiums, everyone says it’s incredible,” Xavi admitted. “If I had to pick, I’d go for a big team: City, United, Chelsea, Arsenal, or Tottenham. Klopp, Pochettino, and Unai Emery are doing amazing work there.”
After returning to Barcelona in 2021, Xavi led them to a La Liga title and the Supercopa de España before Hansi Flick took over in 2024. He’s been out of work since.
Now, Chelsea seems seriously interested in the Spaniard. According to The i, the club wants someone who can embed a strong football identity across their teams, something Enzo Maresca started.
Getting Xavi won’t be easy, though. Morocco’s national team reportedly sees him as a top candidate to replace Walid Regragui, and Manchester United is eyeing him too as they weigh options beyond Michael Carrick.
Meanwhile, Xabi Alonso is the bookmakers’ favourite for the Chelsea role, but word is he’d want more control over club decisions if he moves to west London.
COLE PALMER MISSES PENALTY AS CHELSEA SUFFER HISTORIC SIXTH CONSECUTIVE LEAGUE DEFEAT
Chelsea matched a 1912 record with their 6th straight loss, falling 3-1 to Forest as Taiwo Awoniyi scored twice at the Bridge.
_1777913525.webp)
Chelsea hit rock bottom again, losing 3-1 to Nottingham Forest at Stamford Bridge. That’s six Premier League defeats in a row now, something the club hadn’t seen since 1912. Just when you thought the season couldn’t get any worse, Forest showed up with a makeshift lineup and absolutely stunned them. Taiwo Awoniyi scored twice, one barely a minute into the match, and then Igor Jesus put away a penalty, and suddenly Forest was six points clear of the drop zone.
Chelsea hadn’t scored in five games, and it looked like that streak would go on forever. Then, in stoppage time, Joao Pedro finally managed an overhead kick to break the drought. That run was made even more ridiculous earlier when Cole Palmer missed a first-half penalty. Matz Sels, Forest’s backup goalkeeper, saved it.
Honestly, the crowd in the Shed End probably barely recognised their own team. Pereira swapped in seven new outfield players, most of them with almost no league experience; he was clearly thinking about the upcoming Europa League semi-final. But it looked like Chelsea was the stranger out there.
Things only got worse for interim head coach Calum McFarlane. He lost Pedro Neto and Alejandro Garnacho to late injuries, so 18-year-old Jesse Derry had to make his Premier League debut. Then, late in the first half, Derry collided heads with Forest’s Zach Abbott and had to be stretchered off after getting oxygen. It was brutal to watch.
The match itself? Chaos. Less than two minutes in, Chelsea messed up their own throw-in and let Forest stroll through midfield. Dilane Bakwa beat Marc Cucurella with little effort and crossed to Awoniyi, who was completely unmarked and headed it in.
Fifteen minutes later, Chelsea conceded again. Bakwa whipped in another cross; Malo Gusto pulled Awoniyi’s shirt, and VAR handed Forest a penalty. Jesus hammered it right down the middle.
The first half was hopeless, and by the end, serious concern set in after that nasty head clash between Derry and Abbott. Abbott, playing just his second league game, left on his own, but Derry needed serious treatment and was stretchered off.
After a nearly ten-minute stoppage, Palmer’s penalty was stopped by Sels. At halftime, Levi Colwill returned from a major injury he hadn’t played since tearing his ACL in August. He tried to restore order, but nothing changed.
Forest’s third goal came just seven minutes into the second half. Gibbs-White crossed, and Awoniyi tapped in from close range, just managing to stay onside. Chelsea’s keeper, Robert Sanchez, took a knock and left with a bandaged head after colliding with Gibbs-White.
Pedro’s late goal barely counted for anything. The few Chelsea fans left in the stadium cheered, but it was more out of irony than joy.
Must Read
