GOOGLE PIXEL TAKES OVER THE AUSTRALIAN OPEN WITH OSCAR PIASTRI’S "DEADPAN" CAMPAIGN
Oscar Piastri brings his signature dry humour to Google Pixel 10. Discover the hidden F1 Easter eggs and "Papaya" references here.
Google Pixel teamed up with the creative agency Emotive for a new national campaign featuring Formula 1 driver Oscar Piastri making the switch to the Google Pixel 10.
The idea’s simple: most people get attached to their phones and don’t even consider there might be something better out there. This campaign, aimed at millennials, wants to shake up that thinking. It shows that sometimes, switching things up really does pay off.
Oscar Piastri gets it. He’s made some gutsy moves in his racing career to get ahead, so the campaign puts that same attitude to work—this time, with his phone. He ditches his old device and grabs a Google Pixel, refusing to settle for anything less than the best.
Oscar’s known for that calm, almost poker-faced personality, and the campaign leans into that. The main film plays with the gap between his cool, collected outside and the buzz he feels inside—whether he’s crossing the finish line or trying out his new Pixel.
Isaac Lock from Somesuch directed the film—he’s worked with big names like Dua Lipa and Victoria Beckham. The campaign kicks off alongside the Australian Open, one of the country’s biggest sporting events. Google Pixel, as the tournament’s official smartphone, is everywhere—on TV, on the ground, and across social media, PR, and sponsorships. Basically, they’re everywhere, encouraging Aussies to make the switch.
If you watch closely, you’ll spot little nods to Piastri’s own F1 team switch, a detail that’ll get fans talking. The whole campaign rolls out across Australian Open broadcasts, live events, influencers, PR, and plenty of social content—really going all in to get the message out.
Gavin McLeod, Emotive’s chief creative officer, summed it up: “This campaign calls out complacency. Oscar knows that progress means being willing to switch. He’s lived it, so he’s the perfect guy to nudge Australians out of autopilot and get them expecting more from their phones. And, honestly, Oscar’s never flashy about it—he lets the Pixel do the talking.”
Julia Davis, Google’s director of devices marketing, added, “This campaign joins a string of global Google Pixel ads featuring icons like Stephen Curry and Sol Campbell making the switch for something better. Working with Oscar, and tapping into his signature deadpan humour, made for a campaign that’s fun, different, and sticks with you.”
TITLE RACE IGNITES: GEORGE RUSSELL TARGETS MAX VERSTAPPEN AS THE PRIMARY 2026 CHAMPIONSHIP RIVAL
Breaking F1 News: Russell vs Verstappen. Find out if George can maintain his 2025 form and secure his first F1 title this season.
George Russell’s been waiting for this. After years of hoping, 2026 could finally be his moment to go all in for the Formula 1 drivers’ title with Mercedes.
Toto Wolff’s already admitted they probably should’ve moved Russell to Mercedes sooner, instead of letting him sit at Williams for three seasons. When Russell finally joined, Lewis Hamilton had just lost the championship to Max Verstappen, and then, just like that, Mercedes lost their edge.
But if Mercedes really has their act together in 2026, I expect Russell to be right at the front, fighting for the championship. He’s done more than 150 races but only picked up five wins so far. That could change in a big way.
A lot of people already have Mercedes down as the team to beat this season. And if it comes down to Russell versus his new teenage teammate, Andrea Kimi Antonelli, you can bet Russell backs himself.
Journalist Edd Straw, after hearing Russell talk during pre-season, thinks Russell’s only got one real rival in his head this year: Max Verstappen. Apparently, when Straw asked Russell if he wanted to prove himself against the best, Russell didn’t hesitate; he immediately started talking about Verstappen without even being asked directly. It’s like he’s already brushed aside Lando Norris, Oscar Piastri, and even Charles Leclerc. In Russell’s mind, he can handle them. Verstappen’s the one he truly wants to measure himself against.
Russell knows every battle with Verstappen is about more than just points. There’s a history there of disagreements and tense moments, and it’s got the makings of a real rivalry. Honestly, there’s nothing F1 fans would love more than a season-long fight between Russell and Verstappen, maybe even throwing Hamilton into the mix for old times’ sake.
But Russell versus Verstappen? That’s the match-up that could really catch fire. Verstappen’s the established force, and he’ll want to show Russell who’s boss. Russell, on the other hand, is ready to be a thorn in his side.
As for the season ahead, it’s going to be fascinating to watch which teams can keep up with car development. McLaren isn't planning any big upgrades before the Australian Grand Prix, while Aston Martin desperately needs some fixes after a rough start to 2026.
If the title fight does come down to Russell and Verstappen, Mercedes and Red Bull will have to pull out all the stops to support their drivers. Still, Martin Brundle is tipping Charles Leclerc to take the win in Melbourne, which would be a big deal for Ferrari – his first since Mexico 2024.
If that happens, Russell might have to take Leclerc a bit more seriously as a rival. But after almost a perfect season last year, missing points just once in 24 races, if Russell keeps up that form, it’s going to be tough for anyone, even Leclerc or Verstappen, to stop him.
JUST IN: LEWIS HAMILTON REFLECTS ON 20 YEARS IN F1 BEFORE ALBERT PARK DEBUT
Lewis Hamilton enters his 20th F1 season with a point to prove. Read about his "ridiculous dream" and Ferrari’s 2026 title hopes.
Lewis Hamilton isn’t slowing down. Heading into his 20th Formula One season, he says he’s “still standing, still hungry, still focused on the dream", and he promises there’s “no holding back” this year.
He’s already the most decorated driver in F1 history, but Sunday’s season opener in Australia feels different. Last year, his first with Ferrari, didn’t go well. Charles Leclerc, his teammate, out-qualified and out-scored him. Hamilton didn’t make it onto the podium once, something that had never happened in his career. At one point, he even called himself “absolutely useless” and told Ferrari maybe they should find someone else to drive.
But things change. On Tuesday, Hamilton posted on Instagram, reflecting on what twenty seasons in F1 really means. “It started with a dream,” he wrote. “A dream some called ridiculous and said would never amount to anything. Despite that, the dream never changed, and I never stopped chasing it.”
He’s honest about the mistakes, the highs and lows, and the frustration that comes with it. “There will always be people who doubt you, people who try to block you, but you can’t ever stop fighting.” For Hamilton, the journey’s been messy, sometimes brutal, but he says the mistakes have made it sweeter.
He believes in taking charge of your own destiny, owning your spark, and not relying on outside validation. Sure, he’s had help along the way, but he insists that fire has to come from within. He’s grateful for the people who supported him and even for the doubters. They pushed him to keep going.
Now, after everything, he’s still here. Still hungry. Still chasing the same dream. And this season, he’s not holding anything back.
Hamilton’s quest for that record eighth world title depends on more than just his own determination. He needs Ferrari to deliver. The team struggled last year, but after a promising pre-season and some big changes to the sport’s rules, there’s a fresh sense of optimism.
Hamilton’s set to speak at the FIA news conference on Thursday, right before Sunday’s race at Albert Park. The countdown’s on, and he’s not backing down.
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