GOOGLE PIXEL TAKES OVER THE AUSTRALIAN OPEN WITH OSCAR PIASTRI’S "DEADPAN" CAMPAIGN
Oscar Piastri brings his signature dry humour to Google Pixel 10. Discover the hidden F1 Easter eggs and "Papaya" references here.
Google Pixel teamed up with the creative agency Emotive for a new national campaign featuring Formula 1 driver Oscar Piastri making the switch to the Google Pixel 10.
The idea’s simple: most people get attached to their phones and don’t even consider there might be something better out there. This campaign, aimed at millennials, wants to shake up that thinking. It shows that sometimes, switching things up really does pay off.
Oscar Piastri gets it. He’s made some gutsy moves in his racing career to get ahead, so the campaign puts that same attitude to work—this time, with his phone. He ditches his old device and grabs a Google Pixel, refusing to settle for anything less than the best.
Oscar’s known for that calm, almost poker-faced personality, and the campaign leans into that. The main film plays with the gap between his cool, collected outside and the buzz he feels inside—whether he’s crossing the finish line or trying out his new Pixel.
Isaac Lock from Somesuch directed the film—he’s worked with big names like Dua Lipa and Victoria Beckham. The campaign kicks off alongside the Australian Open, one of the country’s biggest sporting events. Google Pixel, as the tournament’s official smartphone, is everywhere—on TV, on the ground, and across social media, PR, and sponsorships. Basically, they’re everywhere, encouraging Aussies to make the switch.
If you watch closely, you’ll spot little nods to Piastri’s own F1 team switch, a detail that’ll get fans talking. The whole campaign rolls out across Australian Open broadcasts, live events, influencers, PR, and plenty of social content—really going all in to get the message out.
Gavin McLeod, Emotive’s chief creative officer, summed it up: “This campaign calls out complacency. Oscar knows that progress means being willing to switch. He’s lived it, so he’s the perfect guy to nudge Australians out of autopilot and get them expecting more from their phones. And, honestly, Oscar’s never flashy about it—he lets the Pixel do the talking.”
Julia Davis, Google’s director of devices marketing, added, “This campaign joins a string of global Google Pixel ads featuring icons like Stephen Curry and Sol Campbell making the switch for something better. Working with Oscar, and tapping into his signature deadpan humour, made for a campaign that’s fun, different, and sticks with you.”
GEORGE RUSSELL ADMITS ANTONELLI IS "EXCEPTIONALLY QUICK" BUT REFUSES TO CONCEDE TITLE
Kimi Antonelli secured his 3rd straight F1 win in Miami, leaving George Russell 43 seconds behind and 20 points down in the title race. (130 chars)
George Russell isn’t flinching. He’s not ready to let go of the story, even as Kimi Antonelli keeps grabbing headlines. Antonelli’s been tearing it up this season – three straight wins, all from pole – and it’s got people talking. Miami was rough for Russell; he finished fourth, over 43 seconds behind Antonelli. That gap isn’t just big; it’s glaring, and it’s putting some real heat on their rivalry at Mercedes.
Russell isn’t pretending things are fine, but he’s not throwing in the towel either. He gets what Antonelli’s doing and gives props where they’re deserved. “He’s a fantastic driver, and he’s been fast since day one,” Russell said. “You don’t win all those championships as a kid if you’re not quick.” He means it, but he’s also drawing a boundary. Russell still believes in himself, and he’s not giving up on the championship.
“I’ve still got confidence in myself, and I haven’t forgotten how to drive,” he said with a little smile. “It’s just a tricky patch, but we’re only four races in; there’s a lot more to come. We’ll sort things out over the next few weeks.”
That “tricky patch” doesn’t just mean some tough luck; it includes a 20-point deficit and a teammate who won’t stop rewriting history. Antonelli’s winning streak has changed the vibe at Mercedes, at least for now.
Russell knows all about momentum and how it doesn’t always stick around. “He’s got momentum right now; he’s flying,” Russell admitted. “But I’ve won championships myself, and I know momentum swings back and forth all year.” He actually doesn’t seem bothered by the points gap. “Honestly, I’m not even thinking about it,” he said.
It’s a calm answer from a guy who’s been here before, leaning on experience while Antonelli rides his hot streak. Russell keeps saying 'big picture, patience, not panic'.
“I just want to get back on top of the podium,” he said. “I had the pace for the first three races, but this weekend I was nowhere close. It could have gone very differently these last few weeks, and this weekend could’ve just been a blip. But some races in Japan and China didn’t go my way. That’s how F1 goes sometimes.”
Still, confidence doesn’t erase a 20-point gap, not if Antonelli keeps cruising. If Antonelli keeps piling up wins, Russell’s going to have to fight more than just the stopwatch. Losing to your teammate over and over starts to mess with your head. Russell began the season as the guy to beat, but the longer this keeps up, the tougher it gets to grab hold of the story again.
He’s holding firm, for now. But F1 doesn’t wait for anyone. What does Russell call “just a tricky run”? Well, if momentum doesn’t swing his way soon, it could become a whole lot more than that.
MAX VERSTAPPEN TAKES FRONT ROW IN MIAMI AS RED BULL UPGRADES DELIVER IMMEDIATE RESULTS
Charles Leclerc admitted surprise at Red Bull's pace after Max Verstappen finished P2, just 0.166s behind Mercedes' Kimi Antonelli.
Charles Leclerc expected Red Bull to bounce back, but he couldn’t help admiring Max Verstappen’s raw speed at the Miami Grand Prix.
Red Bull rolled into Miami with a big upgrade, looking to recover after a rough start to the season. Verstappen, a four-time world champ, landed his Red Bull in second during qualifying. He was only 0.166 seconds behind Andrea Kimi Antonelli’s Mercedes, nearly snatching pole. After qualifying, Verstappen said he finally feels like he’s back in control of his car.
Leclerc was impressed by the turnaround. “Honestly, it’s not shocking to see Kimi up there. Mercedes has been the quickest team this year, and Kimi’s been amazing these last few races,” Leclerc said. “But Max and Red Bull are coming back like this? That’s a bit more surprising. The upgrades clearly worked, and you can’t forget how strong that team really is. You never expect them to just sit back and accept a slow start.”
He added, “We figured they’d come back swinging, but to see them right back on the front row after struggling at the start… that’s something else. It’s pretty remarkable. Still, my job’s the same: beat those guys. That’s where my head’s at right now.”
Leclerc had to settle for third on the grid for Sunday’s race. Ferrari looked strong early in qualifying, but their hopes faded by Q3.
He talked about the changing conditions, but didn’t think that’s what hurt Ferrari. “The wind definitely played a part, but track temperature wasn’t all that different, so I don’t think that’s the reason,” he said. “Maybe the track changed, and we didn’t see it coming, or maybe pushing harder today in qualifying just made our car’s weak spots stand out more.”
Leclerc admitted he hadn’t dug into the numbers yet; he’d just gotten out of the car. “We’ll have to check the details to figure out exactly where we lost time.”
