TIKTOK NAMED FIRST-EVER "PREFERRED PLATFORM" FOR FIFA WORLD CUP 2026

FIFA and TikTok unite for the 2026 World Cup! Get details on the new creator hub, live match segments, and exclusive archive access.

TikTok named first-ever "Preferred Platform" for FIFA World Cup 2026
FIFA confirms special TikTok creator program

TikTok just landed a big role with FIFA: it’s now the first "preferred platform" for social media video at next year’s World Cup.

This kicks in for the tournament’s new, expanded format—48 teams, 16 cities, and a run from June 11 to July 19 across the US, Mexico, and Canada.

Creators on TikTok get special access during the World Cup, plus permission to use and remix content from FIFA’s archive. There’s even more: broadcasters with rights to the matches can livestream parts of the tournament right on TikTok, through a special World Cup hub. But don’t expect to watch every game in full—full 90-minute streams aren’t on the table.

FIFA didn’t share the financial details or mention whether other platforms tried to get the deal. For context, YouTube had a smaller sponsorship at the 2022 World Cup in Qatar, but that only gave creators limited access.

It’s still not clear what kind of live content FIFA will actually allow on TikTok, since they keep a tight grip on commercial and broadcast rights.

TikTok has already made moves in football. Their partnership with MLS and Apple TV lets fans watch dedicated footage of Lionel Messi during his Inter Miami games.

FIFA’s secretary general Mattias Grafstrom says this new deal will take fans “behind the curtain and closer to the action than ever before.”

On TikTok, the World Cup hub will have interactive features—think custom stickers, filters, and gamified experiences for fans. According to TikTok’s global head of content, James Stafford, people who watch sports on TikTok are 42 per cent more likely to tune into live matches.

All this comes while TikTok faces political heat in the US, where lawmakers have threatened a nationwide ban over national security issues. In December, parent company ByteDance agreed to set up a US-based joint venture with Oracle, Silver Lake, and MGX, and that deal should wrap up later this month.

ELITE CLUBS INITIATE EMERGENCY TALKS TO SIGN THE HOTTEST MIDFIELD PROSPECT KEES SMIT IN EUROPE

AZ Alkmaar’s Kees Smit is the hottest prospect in Europe. Discover the £70m race between Real Madrid, Barcelona, and the Premier League.

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Rafael van der Vaart claims Kees Smit is destined for Real Madrid - Photo Credit: Getty Images

Real Madrid’s strategy for finding talent often involves spotting promising players early on, and Kees Smit is starting to catch serious attention.

This midfielder from AZ Alkmaar has been making waves in the Netherlands, and now his progress is drawing interest from some of Europe’s biggest clubs, including Real Madrid.

Rafael van der Vaart, who knows firsthand what it takes to make it at the Bernabeu, seems confident about Smit’s potential.

When Van der Vaart spoke on Ziggo Sport’s Rondo (via Mundo Deportivo), he didn’t hold back about the young player’s future.

“He’s truly a remarkable player.

We tend to throw around the word 'good' a lot, but with him, it’s genuine.

If he keeps developing at this pace, there’s little doubt he’ll land at Real Madrid or another top club, Real Madrid being the prime example in my mind.”

Still, Van der Vaart also stressed that talent alone won’t carry Smit all the way.

Handling the mental pressure will be just as crucial as his skills on the pitch. He elaborated,

“He needs to learn how to deal with everything that comes with this kind of spotlight, but from what I see, he remains quite grounded.

He doesn’t seem fazed by pressure, at least not visibly. Plus, he handles interviews well and comes across as quite composed.”

As for Real Madrid’s stance, Smit is definitely on their radar. The club sees him as one of Europe’s more promising midfielders, and they’re keeping a close eye on his development.

That said, he’s not considered an urgent target this summer, with other positions taking priority. This situation could open the door to competition from others.

Meanwhile, several Premier League clubs are tracking his progress, and Barcelona reportedly have shown interest too.

As interest mounts, so does the expected price. Any transfer is rumoured to require a hefty sum, with figures reportedly topping €50 million.

For now, Smit’s focus remains on growing at AZ Alkmaar. But if his upward trend continues, it’s likely only a matter of time before a major European club makes their move.

EXCLUSIVE: AJAX AND SCHALKE LAUNCH BIDS FOR OUT-OF-CONTRACT RANGERS MIDFIELDER BAILEY RICE NOW

Rangers midfielder Bailey Rice is a top target for Ajax and Schalke. Get the latest on his contract status and potential summer exit.

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Rangers Prospect Bailey Rice Faces Major Career Crossroads This Summer - Photo Credit: SNS

Ajax and Schalke are chasing Rangers midfielder Bailey Rice, with both clubs working to seal a deal for the 19-year-old, according to Fabrizio Romano.

Rangers just wrapped up a training camp in Spain, gearing up for a crucial five-game stretch to go for the league title after the split earlier this month. Their run-in starts with Motherwell at home on Sunday, then a massive trip to face league leaders Hearts at Tynecastle next weekend.

After that comes the season’s final Old Firm showdown against Celtic at Parkhead on May 10, before closing out with Hibernian and Falkirk, who are the lowest-ranked teams in the split, having finished fifth and sixth.

This summer looks set for big changes at Rangers, and Rice is right at the centre of it. Romano reported on X that both Ajax and Schalke want to sign Rice as a free agent. The young Scottish midfielder is out of contract this summer. Talks over a new deal with Rangers haven’t worked out, so he’s weighing up his next move. Schalke reportedly already made him a personal offer, and Premier League side Aston Villa had also been linked with him earlier this year.

Rice has barely featured for Rangers this season after suffering a serious training injury that needed surgery; he’s only played a handful of minutes.

As for the rest of the squad, Rangers look set for another overhaul. After a busy transfer window last summer and more signings in January, things don’t seem to be slowing down. Manager Rohl has made do with what he has, but the club’s owners, the 49ers, are ready to back a ‘major recruitment drive’ this summer. Their aim? Knock Celtic off the top and keep Hearts from breaking up the Old Firm grip on Scottish football.

Nobody knows just how many players could come in yet, but it’s clear the owners are serious about shaking things up at Ibrox.

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