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TIKTOK NAMED FIRST-EVER "PREFERRED PLATFORM" FOR FIFA WORLD CUP 2026

FIFA and TikTok unite for the 2026 World Cup! Get details on the new creator hub, live match segments, and exclusive archive access.

TikTok named first-ever "Preferred Platform" for FIFA World Cup 2026
FIFA confirms special TikTok creator program

TikTok just landed a big role with FIFA: it’s now the first "preferred platform" for social media video at next year’s World Cup.

This kicks in for the tournament’s new, expanded format—48 teams, 16 cities, and a run from June 11 to July 19 across the US, Mexico, and Canada.

Creators on TikTok get special access during the World Cup, plus permission to use and remix content from FIFA’s archive. There’s even more: broadcasters with rights to the matches can livestream parts of the tournament right on TikTok, through a special World Cup hub. But don’t expect to watch every game in full—full 90-minute streams aren’t on the table.

FIFA didn’t share the financial details or mention whether other platforms tried to get the deal. For context, YouTube had a smaller sponsorship at the 2022 World Cup in Qatar, but that only gave creators limited access.

It’s still not clear what kind of live content FIFA will actually allow on TikTok, since they keep a tight grip on commercial and broadcast rights.

TikTok has already made moves in football. Their partnership with MLS and Apple TV lets fans watch dedicated footage of Lionel Messi during his Inter Miami games.

FIFA’s secretary general Mattias Grafstrom says this new deal will take fans “behind the curtain and closer to the action than ever before.”

On TikTok, the World Cup hub will have interactive features—think custom stickers, filters, and gamified experiences for fans. According to TikTok’s global head of content, James Stafford, people who watch sports on TikTok are 42 per cent more likely to tune into live matches.

All this comes while TikTok faces political heat in the US, where lawmakers have threatened a nationwide ban over national security issues. In December, parent company ByteDance agreed to set up a US-based joint venture with Oracle, Silver Lake, and MGX, and that deal should wrap up later this month.

THE VERDICT: WHY ROY KEANE AND JAMIE CARRAGHER RANK THE OLD FIRM ABOVE ALL ENGLISH DERBIES

The Old Firm reigns supreme: Discover why Roy Keane and Jamie Carragher rank Rangers vs Celtic as the world's best derby match.

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Pundits name Rangers vs Celtic the fiercest rivalry in world football

Rangers and Celtic just got another nod in the never-ending debate over football’s fiercest rivalries.

Some well-known pundits down in England have been weighing in, trying to settle the question of which derby tops them all. Roy Keane and Jamie Carragher, for example, sat down on The Overlap to share their picks. The Old Firm Rangers vs Celtic came up fast. Everyone knows their meetings in Glasgow are some of the most intense in world football, and you can tell the folks south of the border get how much it means when those two meet in the Premiership.

Ian Wright went with the North London derby, his old team Arsenal against Spurs, right out of the gate. Jill Scott gave a shout-out to Sunderland vs Newcastle. But Carragher didn’t hesitate, insisting nothing matches the atmosphere of Rangers vs Celtic. You can almost hear the crowd just thinking about it.

And Roy Keane? He jumped in and said it’s Celtic vs Rangers, especially when both are pushing for the top. Ange Postecoglou, who’s managed both Celtic and Tottenham, backed the Old Firm too, even as Gary Neville turned the spotlight back to North London, or Sunderland vs Newcastle. Still, a bunch of the panel agreed: Old Firm day is the one you don’t want to miss.

Right now, Rangers sit second in the league with Livingston up next on Sunday. Their manager, Danny Rohl, sounded upbeat: “We just need to keep it up, one game at a time. Last week’s win over Hearts was a great statement. The training the next day was sharp; guys who didn’t play were still fired up. It’s one of the first normal weeks since I arrived, so we’re keeping the intensity but also letting the players recharge. We’re ready for Sunday, but these games demand full focus. We have to win, simple as that; otherwise, last week means nothing.”

Celtic, meanwhile, is gearing up to face Hibs. They’re in third and looking to close the gap at the top. Martin O’Neill looked back at his earlier meetings with Hibs: “It’s always a tough game. We faced them early in my first spell, and they really gave us trouble. They just beat St Mirren and played very well against Hearts too, so we have to be prepared.”

Midfielder Alex Oxlade-Chamberlain added, “Playing at home, in front of your fans, it’s always special. You get that little edge. Every game’s a chance, but you really have to make the most of home fixtures. That’s where you need to lock down all three points, because away games only get harder.”

THE ZIDANE AGREEMENT: WHY ZINEDINE ZIDANE FINALLY CHOSE FRANCE OVER THE MANCHESTER UNITED JOB

Zidane is headed to France! Discover the verbal deal for the 2026 World Cup and Wayne Rooney’s plea for Michael Carrick at United.

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A verbal deal was reached to replace Didier Deschamps after the 2026 World Cup

Zinedine Zidane has apparently struck a verbal deal to take over as France’s coach after the 2026 World Cup.

Italian media say the 53-year-old will step in once Didier Deschamps’ contract runs out after the tournament in the USA, Canada, and Mexico. Deschamps has been in charge for a long time, but after this summer, it sounds like Zidane’s finally stepping into the job so many have linked him with.

Zidane hasn’t coached since he left Real Madrid back in 2021. Since then, he’s been connected with all sorts of high-profile gigs. Manchester United popped up a lot, but he’s stayed out of the spotlight. Still, the French job always felt like his natural next move.

Back in October, Zidane made it clear that coaching France was on his mind. At an event put on by La Gazzetta dello Sport, he said, “I’m sure I’ll get back into coaching. I’m not saying it’s going to happen now, but what I want one day is to coach the national team.”

So with Zidane set on France, that’s one more big name off the table for Manchester United, who are still hunting for their next manager after Michael Carrick stepped in as caretaker.

Carrick’s done well since taking charge. There’s even talk about making his role permanent. Wayne Rooney, in The Mirror, said Carrick deserves the job full-time: “We’ve tried managers like Mourinho, van Gaal, ten Hag, and Amorim. For me, Carrick makes sense.”

Rooney didn’t just say that because they’re friends. He pointed out Carrick’s calming presence and real connection to the club. “Having someone there who knows and cares for the club makes a big difference. Michael is managing the squad well.”

Rooney also said people sometimes overlook what’s right in front of them, always looking for some new coach from abroad who doesn’t really care about the club. With Carrick, at least Manchester United would have a solid foundation to build on over the next few years as they try to get the club’s structure back on track. 

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