WORLD CUP HYPE: FIFA & COCA-COLA LAUNCH BIGGEST EVER TROPHY TOUR FOR 2026
The FIFA World Cup Trophy Tour by Coca-Cola is back, bigger than ever! The trophy will visit 75 cities across 30 nations ahead of the 2026 tournament in North America.
Coca-Cola and FIFA are teaming up once again for the sixth FIFA World Cup™ Trophy Tour. This means fans all over the world get a chance to see the real FIFA World Cup™ Trophy before the FIFA World Cup 2026™. And get this—the 2026 World Cup is going to be huge, hosted by Canada, Mexico, and the United States, with more teams, games, and celebrations than ever.
Coca-Cola, a longtime FIFA partner, gets exclusive rights to the FIFA World Cup Trophy Tour. It all starts on Jan. 3, 2026, in Riyadh, Saudi Arabia. The trophy will then hit 30 FIFA member countries, making around 75 stops over 150 days. Football fans get this rare opportunity to see the trophy.
Mickael Vinet, vice president at Coca-Cola, said, Football brings people together, no matter where you're from. He added that the FIFA World Cup Trophy Tour has connected fans to the excitement of the game for 20 years. As the trophy heads to the biggest World Cup ever, they're celebrating the passion, loyalty, and togetherness that make football the world's favourite sport.
The tour will stop in all three 2026 host countries, plus future host nations like Morocco, Portugal, Spain, Saudi Arabia, and Brazil. Each stop will feature cool stuff for fans, like brand experiences, football challenges, and content with FIFA legends.
This year marks the 20th anniversary of the FIFA World Cup Trophy Tour by Coca-Cola. Over the years, more than 4 million fans in over 182 markets have been part of it.
Romy Gai, FIFA’s Chief Business Officer, noted that the FIFA World Cup Trophy is a global symbol and Coca-Cola is a well-known brand. He said their partnership has united fans with the magic of the World Cup for two decades. The trophy has already visited 182 of FIFA’s 211 member countries, and this tour will be special as they celebrate the tour's 20th anniversary and prep for the biggest FIFA World Cup ever in Canada, Mexico, and the United States.
For over a century, Coca-Cola has been a symbol of optimism and refreshment. As the world gears up for the FIFA World Cup, Coca-Cola will keep fans refreshed with local favourites and drinks like Coca-Cola and Powerade.
Also, the FIFA World Cup Trophy Tour by Coca-Cola promotes good causes in local areas. Coca-Cola will partner with local teams to help with sustainability plans, like collecting and recycling packaging.
RIFT WORSENS: AFTER ARNE SLOT FEUD, WHY MO SALAH MISSED EGYPT'S AFCON WARM-UP
Egypt defeated Nigeria 2-1 in a friendly, but the story is Mo Salah's absence, compounding his current rift with Liverpool manager Arne Slot and future doubt.
Egypt edged out Nigeria 2-1 in their sole friendly match before the Africa Cup of Nations, though Mo Salah didn't play. Salah, who is actually 31 (not 33), has joined his national teammates to prepare for the 2027 AFCON in Morocco, where he'll lead Egypt.
Surprisingly, Liverpool's star player wasn't in the lineup for Tuesday's game, according to manager Hossam Hassan, even though Salah hasn't been a starter in Liverpool's past five games.
Arne Slot had sidelined the forward due to a dip in form, and things got tenser when Salah made some pretty strong statements in a post-game interview. After sitting on the bench during Liverpool's 3-3 tie with Leeds earlier in the month, the Egyptian star cast some doubt on his future with Anfield.
Salah said Liverpool had unfairly criticised him and suggested someone wanted him out. He added that his relationship with Slot was nonexistent.
After being left out of Liverpool's trip to face Inter Milan in the Champions League the previous week, there were serious talks before Saturday's game against Brighton. Salah was back in the team and played most of their 2-0 victory, despite starting on the bench again.
But the Egypt captain was absent when Egypt took on Nigeria. There were concerns about Salah's participation since he arrived in Egypt early Tuesday morning with Manchester City's Omar Marmoush.
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Mahmoud Saber and Mostafa Mohamed scored for Egypt in Cairo. This win was their only warm-up before starting their AFCON campaign next Monday. Egypt is in a group with Zimbabwe, South Africa, and Angola.
Salah is looking forward to winning the trophy for the first time. He mentioned in 2022, Of course, I want to achieve something with my country's team.
Should Liverpool consider selling Mo Salah? Share your opinion in the comments.
It means the world to me. Winning this trophy would feel different from any other. We almost won it before (in 2017); we gave it our all, but luck wasn't on our side.
But that's in the past. Now we're here for another opportunity. We need to fight hard and give everything to win it, and I know the other players feel the same way.
The final match is scheduled for Rabat on January 18.
TRANSFER BATTLE: PEP GUARDIOLA WANTS YAN DIOMANDE BEFORE BARCELONA CAN AFFORD HIM
Manchester City is actively pursuing RB Leipzig's highly-rated winger Yan Diomande, hoping to beat financially constrained Barcelona to the €100 million-rated star.
Sources say Manchester City is looking at Yan Diomande and wants to get him before Barcelona does. Since joining RB Leipzig this past summer, the winger has drawn lots of attention. The German team values the Ivorian at around €100 million.
When RB Leipzig signed Yan Diomande, they took a chance on a rough talent. The attacker has done well with the German club, which is trying to bounce back from a poor season.
Diomande has seven goals and four assists in 16 games, catching the eyes of big teams like Barcelona. RB Leipzig sees this interest as a chance to make a lot of money off the winger.
Leipzig apparently wants at least €100 million because of the Ivorian winger's skill now and in the future. He's also been called up to the national team for the AFCON. Barcelona has been thinking about Diomande, but the €100 million price tag might be too high since they can't spend that much right now.
Manchester City is also interested in Diomande and seems willing to make a move even at the high price. It's not clear if they'll pay that much for the Bundesliga star, but they usually bargain down to a player's real worth.
Is Manchester City trying to sign a new winger?
Diomande is definitely on Manchester City's list. While they want to beat Barcelona to him, other teams like Liverpool are also interested. Pep Guardiola is considering the Leipzig star as one option for a new winger, especially if Savinho leaves in January.
Rodrygo Goes is also on Manchester City's radar. Guardiola might bring in a new winger when the January window opens. It's unclear what type of player he's looking for, but he might go for a young, developing talent like Diomande.