WEST HAM ANALYSIS: WHY 33-GOAL PROMISE DAVID IS THE PERFECT FüLLKRUG REPLACEMENT
West Ham are pushing to sign Canadian striker Promise David in a £17m January deal. The 6ft 4in forward is a key target to solve their centre-forward issues.
West Ham seems to be moving fast before January, with reports saying their main target is Promise David, a 24-year-old Canadian forward.
Earlier this week, there were claims that West Ham asked about the striker before the winter window. Now, TeamTalk says West Ham is leading the race to sign the Union Saint-Gilloise (USG) striker.
Why West Ham wants Promise David
David has come a long way, starting his career in Estonia before succeeding in Belgium. In his first full season at USG, he scored 24 goals and was vital in helping the club end its long wait for a major win, lifting the Belgian First Division title in 24/25, their first league title since 1935.
At around 6 ft 4 in, with a strong presence and quick instincts in the box, David’s mix of strength and finishing ability makes him a good fit for the Premier League. Scouts and insiders see him as a good deal, with some calling him “the monster” because of his dominance in the penalty area.
He’s already scored nine goals this season, perhaps showing that his rise isn’t just luck but the start of something consistent.
Since joining USG, the Canadian international has scored 33 goals in 61 games, including three in seven European appearances.
How he fits West Ham’s plans and why it matters now
West Ham urgently needs to strengthen their attack. With Niclas Füllkrug likely to leave in January due to a poor return from injury and inconsistent performance, and despite Callum Wilson's recent improvements, the staff wants to add at least one more forward in January.
David’s good at aerial play, holding the ball, and scoring goals, which would give them a true centre-forward, possibly opening up space for players like Jarrod Bowen, Crysencio Summerville, and Lucas Paquetá.
The reported fee of around €20 million (about £17–18 million) is considered very cheap for a forward with Champions League experience and years left on his contract. For a club that worries about high prices, this is an easy choice.
West Ham faces competition for Promise David.
Other Premier League clubs like Wolves and Leeds United are also thinking about bidding for David.
Because of this, West Ham is trying to get in touch early before January, which makes sense if they want to secure the deal before the usual rush raises the price or David loses interest.
From our point of view, targeting David seems like the kind of smart move the club has needed in recent windows. If it goes through, West Ham would be taking a rare opportunity to invest in a young, eager striker who could finally give them what they’ve been missing: a real, reliable No. 9 up front.
LIVERPOOL TARGET EMILIANO MARTINEZ AS JUVENTUS CLOSE IN ON LEGEND ALISSON BECKER
Discover why FSG are targeting Emi Martinez to replace Alisson, as Villa face pressure to sell their highest-earning players.
There’s growing talk about Liverpool potentially moving for Aston Villa’s Emiliano Martinez as they weigh up options if Alisson Becker leaves for Juventus this summer, according to TEAMtalk.
Alisson has been a rock for Liverpool since they paid a hefty fee to sign him from Roma in 2018. Over eight seasons, he’s helped secure six major trophies, including two Premier League titles and the Champions League, earning a reputation as one of the club’s best-ever goalkeepers.
But with his contract expiring in just over a year, it seems likely he might leave for a new challenge abroad. Sources suggest Juventus are confident about signing him this summer and has also been targeting other Premier League players.
This potential departure has pushed Liverpool’s owners, FSG, to explore the goalkeeper market carefully and consider strong replacements for such a key position.
Sources confirm that Martinez is once again drawing significant transfer interest ahead of the window. Aston Villa, meanwhile, are under pressure to balance their books and have Martinez, one of their highest earners with a contract until 2029, firmly on their minds.
Villa has begun looking into possible replacements too, making enquiries about several goalkeepers, including Manchester City’s James Trafford.
Martinez’s situation is catching attention across Europe, and Liverpool is among the clubs aware he could be available.
Within Liverpool’s recruitment team, Martinez is highly regarded and seen as a serious candidate should Alisson depart. Juventus has offered Alisson an attractive long-term contract, something Liverpool could match, but apparently are hesitant to do so at this point.
Discussions between Alisson and Juventus have reportedly progressed well, with the player keen to test himself in Serie A. This uncertainty has made Liverpool carefully consider their next steps in goal.
While youngster Giorgi Mamardashvili is promising, there’s still some doubt about whether he’s ready to immediately take on the number one role at a club chasing top honours every season.
That has led Liverpool to broaden its search and look at more experienced options. Martinez stands out for his leadership, mentality, and top-level experience, qualities Liverpool values highly, given his recent performances for both Villa and Argentina.
His reputation as a commanding figure and elite shot-stopper also makes him attractive to those handling Liverpool’s recruitment.
Aston Villa aren’t pushing Martinez out aggressively, but they acknowledge a significant offer could force serious talks this summer. With financial realities to face, tough decisions might be on the horizon for the Midlands club.
Liverpool’s manager, Arne Slot, has hinted at a possible “changing of the guard” regarding Alisson this summer, noting that all transfers are carefully considered with the club’s best interests in mind.
He mentioned experience is a factor in keeping players like Alisson, but ultimately it will be the club’s decision, especially with just one year left on the current deal.
While StadiumNest sources say the Juventus move is gaining serious momentum, some journalists believe selling Alisson could turn out to be a major mistake for Liverpool.
At the same time, there’s a growing unease within Liverpool about whether letting Caoimhin Kelleher go last summer was a misstep, which now adds to their uncertainty over goalkeeping options going forward.
ALAN SHEARER SLAMS VAR INCONSISTENCY AFTER ARSENAL SCRAPE PAST WEST HAM IN LONDON
Discover why Alan Shearer and Gary Lineker are questioning VAR consistency following Callum Wilson’s disallowed goal in London.
Alan Shearer didn’t hold back after Arsenal’s tense 1-0 win over West Ham, blasting what he sees as the Premier League’s inconsistent officiating.
West Ham, desperate for points at the bottom of the table, thought they’d snatched a late equaliser when Callum Wilson scored in stoppage time. But VAR caught a foul; Pablo was judged to have collided with Arsenal’s keeper David Raya, and the goal got chalked off. The review dragged on, too, with VAR official Darren England studying the replays for more than four minutes before telling referee Chris Kavanagh to check the monitor himself.
Shearer, chatting with Gary Lineker and Micah Richards on The Rest is Football podcast, admitted the officials probably got it right in the end. Still, he said, VAR hasn’t fixed the bigger problem: referees can’t seem to make consistent calls.
“Some people think that’s a foul; some don’t,” Shearer said. “But where’s the consistency? Every week we’re seeing almost identical incidents.”
He pointed to another recent VAR call last week at Everton; Bernardo Silva drew a holding foul, but Merlin Rohl barely got a second look from the officials. “Where was VAR then?” Shearer asked.
The frustration goes beyond just the players and coaches. “Fans will show you screenshots of similar moments, and sometimes it’s a foul; sometimes it’s nothing. That’s why people are upset.”
West Ham walk away empty-handed, missing out on what could’ve been a crucial point in their relegation battle. Arsenal, meanwhile, hang on at the top, still five clear of Manchester City.
Gary Lineker added his two cents: “Probably a foul, but this isn’t how it’s supposed to work. If I were a West Ham or Man City fan, I’d be angry too. There were all kinds of grappling at that corner, Arsenal players grabbing West Ham attackers everywhere. Sure, keepers get special protection, and maybe it was a foul. But what about everything else going on in the box?”
Wayne Rooney, though, gave the officials some rare credit on his own show. “Clear foul in my book. You can see the arm hit Raya’s face, and he can’t reach the ball. VAR actually did its job in a big moment.”