DEAL CLOSED: ARSENAL TERMINATES HIGH-PROFILE PARTNERSHIP WITH VISIT RWANDA

Arsenal and Visit Rwanda will mutually end their sleeve sponsorship deal in June 2026 after eight seasons. The partnership, which began in 2018, had faced criticism from human rights groups and fan protests.

Deal Closed: Arsenal Terminates High-Profile Partnership With Visit Rwanda
Arsenal ended its eight-year Visit Rwanda deal

After eight seasons, Arsenal has stated that its sponsorship agreement with Visit Rwanda would expire in June 2026.

The decision to finalise the agreement was mutual, according to a statement released by Arsenal on Wednesday, and it reflected the East African Tourism Board's objectives to "diversify its worldwide sports alliances and develop into new areas."

According to club records for 2023–2024, the agreement with Arsenal's first sleeve sponsor started in 2018 and raked in £10 million ($13.4 million).

The Athletic revealed in October that the Premier League team was in negotiations to extend the partnership once more when it was renewed in 2021, despite criticism and protests from supporters due to the affiliation with Visit Rwanda.

Gunners For Peace (GFP), an Arsenal supporter group, protested the sponsorship in April. The talks around the pact extension "show the world that our famous 'values' and our soul are for sale," according to a statement they released in October.

James Turner of GFP responded to the news on Wednesday by saying, "This is a Big Club choice." Money speaks, as we all know, but if supporters band together and raise their voices, they will have to pay attention.

It demonstrates that Arsenal Football Club still possesses the dignity and morals necessary to act morally. The gunners have moved closer to peace by renouncing this agreement.

Paul Kagame, the head of the Rwanda Patriotic Front (RPF) party, is an Arsenal supporter. Due to Rwanda's backing of the M23 rebel group in the Democratic Republic of the Congo, the UK government halted aid to the country in February.

According to the Human Rights Watch (HRW) World Report from 2023, the RPF "continued to launch a campaign against genuine and perceived opponents of the government," "over a dozen political opposition members are in prison," and many are "being prosecuted or have been convicted on dubious grounds."

"The dedication and support of Visit Rwanda throughout our collaboration has played a vital role in bringing forward our aspirations – helping us invest in our long-term vision to win major trophies, in a financially sustainable way," stated Richard Garlick, CEO of Arsenal. We are grateful to the Rwanda Development Board for our collaboration and the results we have produced.

Additionally, Visit Rwanda has sponsorship agreements with La Liga team Atletico Madrid, Ligue 1 team Paris Saint-Germain, NBA team LA Clippers, and NFL team Los Angeles Rams—all of which are owned by American tycoon Stan Kroenke, just like Arsenal. However, Bayern Munich declared in August that it was "transitioning away" from a business arrangement to one focused on football development.

WHAT IS THE "AURA" MIKEL ARTETA SEES IN BUKAYO SAKA’S RECENT PERFORMANCES?

"He shifts momentum." Read Mikel Arteta’s full analysis of Bukayo Saka’s importance ahead of the crucial West Ham showdown.

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Arteta Hails Saka’s Presence As "Invaluable" - Photo Credit: Getty Images

Mikel Arteta sees something special in Bukayo Saka’s presence on the pitch, an “aura” that he believes could drive Arsenal toward a Premier League title, just three games away from ending a 22-year wait.

During Saka’s recent absence with an Achilles injury, Arsenal managed only a single win in five matches. His return, however, seemed to breathe new life into the squad. Saka set up Viktor Gyokeres for the opener before scoring himself in a solid 3-0 victory over Fulham last weekend.

More crucially, Saka netted the decisive goal that helped Arsenal secure a 2-1 aggregate win over Atlético Madrid, booking their first Champions League final appearance since 2006.

Since making his debut for the Gunners seven years ago, the England international now carries the hopes of pushing Arsenal for vital points, starting with a key clash against relegation-threatened West Ham at the London Stadium, followed by matches against Burnley at home and Crystal Palace away on the season’s final day.

When asked about Saka’s importance, Arteta highlighted the growing role he plays not just within the team but also in how opponents see him. There’s a clear presence, a certain quality that sets him apart. According to Arteta, Saka can shift a game’s momentum at any time, and instilling that kind of respect or even fear in the opposition is invaluable.

Arteta also touched on managing Saka’s comeback after injury, emphasising the idea of channelling fresh energy and motivation into his performance rather than rushing him back too soon. He described it as a privilege to have a player like Saka, someone who embodies core values and principles, both on and off the pitch. Beyond the football, there’s a human connection that makes working with him rewarding. What Saka showed, especially in the recent Champions League semifinal, was nothing short of remarkable.

Alongside Saka, Declan Rice has also become a pivotal figure since his £100 million move from West Ham last year. Now 27, Rice will make his 59th appearance of the season when Arsenal faces his former club on Sunday. His impact has been significant, earning him runner-up in the Football Writers’ Association Footballer of the Year award behind Bruno Fernandes.

Arteta praised Rice as a key leader and a major force for the team, underlining the powerful role he plays as Arsenal chase success this season.

WHY DID JURRIEN TIMBER’S "SIMPLE" INJURY TURN INTO A SEASON-ENDING MEDICAL MYSTERY?

After reaching the Champions League final, Arsenal face a fitness race for key stars ahead of their clash with West Ham.

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Mikel Arteta Rules Out Merino And Timber For Crucial West Ham Match - Photo Credit: Alan Walter - Arsenal FC

Mikel Arteta has admitted that both Mikel Merino and Jurrien Timber are running out of time to get fit before the season ends – a tough setback for Arsenal right now.

Both have been out for weeks, dealing with foot and ankle injuries. The hope was always that they’d be back for the final stretch, giving Arsenal a boost when it matters most. This week, Merino at least made it back onto the training pitch, but Arteta has confirmed neither he nor Timber will be involved in Sunday’s big match against West Ham.

Arteta said he has no new injury problems elsewhere, but for Merino or Timber to play before the end of the season, their recoveries would have to be almost perfect. Timber’s situation in particular has turned out to be more complicated than they first thought.

“That’s probably been the hardest part for everyone. For me, for the player,” Arteta said. “We really didn’t think it would take this long, and he’s still not ready.”

Meanwhile, things are going well for Arsenal on the pitch. They’ve pulled five points clear at the top of the Premier League, and they just beat Atletico Madrid, booking a spot in their first Champions League final in two decades.

There’s still a twist, though. Manchester City play Brentford first this weekend, and they still have a game in hand. Even so, if Arsenal win their last three matches, the title is theirs.

Next up is West Ham, who are fighting to avoid relegation and could easily trip Arsenal up. Arteta knows his team can’t afford any slip-ups. “After the Atletico win, I was completely caught up in the emotion. You could feel what it meant to everyone fans and the staff. But straight after, my focus went to West Ham,” he said.

“We talked as a team about how we’ve earned the chance to be in the final, and we have time to get ready, but right now, all our focus and all the details need to go into West Ham.”

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