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DEAL CLOSED: ARSENAL TERMINATES HIGH-PROFILE PARTNERSHIP WITH VISIT RWANDA

Arsenal and Visit Rwanda will mutually end their sleeve sponsorship deal in June 2026 after eight seasons. The partnership, which began in 2018, had faced criticism from human rights groups and fan protests.

Deal Closed: Arsenal Terminates High-Profile Partnership With Visit Rwanda
Arsenal ended its eight-year Visit Rwanda deal

After eight seasons, Arsenal has stated that its sponsorship agreement with Visit Rwanda would expire in June 2026.

The decision to finalise the agreement was mutual, according to a statement released by Arsenal on Wednesday, and it reflected the East African Tourism Board's objectives to "diversify its worldwide sports alliances and develop into new areas."

According to club records for 2023–2024, the agreement with Arsenal's first sleeve sponsor started in 2018 and raked in £10 million ($13.4 million).

The Athletic revealed in October that the Premier League team was in negotiations to extend the partnership once more when it was renewed in 2021, despite criticism and protests from supporters due to the affiliation with Visit Rwanda.

Gunners For Peace (GFP), an Arsenal supporter group, protested the sponsorship in April. The talks around the pact extension "show the world that our famous 'values' and our soul are for sale," according to a statement they released in October.

James Turner of GFP responded to the news on Wednesday by saying, "This is a Big Club choice." Money speaks, as we all know, but if supporters band together and raise their voices, they will have to pay attention.

It demonstrates that Arsenal Football Club still possesses the dignity and morals necessary to act morally. The gunners have moved closer to peace by renouncing this agreement.

Paul Kagame, the head of the Rwanda Patriotic Front (RPF) party, is an Arsenal supporter. Due to Rwanda's backing of the M23 rebel group in the Democratic Republic of the Congo, the UK government halted aid to the country in February.

According to the Human Rights Watch (HRW) World Report from 2023, the RPF "continued to launch a campaign against genuine and perceived opponents of the government," "over a dozen political opposition members are in prison," and many are "being prosecuted or have been convicted on dubious grounds."

"The dedication and support of Visit Rwanda throughout our collaboration has played a vital role in bringing forward our aspirations – helping us invest in our long-term vision to win major trophies, in a financially sustainable way," stated Richard Garlick, CEO of Arsenal. We are grateful to the Rwanda Development Board for our collaboration and the results we have produced.

Additionally, Visit Rwanda has sponsorship agreements with La Liga team Atletico Madrid, Ligue 1 team Paris Saint-Germain, NBA team LA Clippers, and NFL team Los Angeles Rams—all of which are owned by American tycoon Stan Kroenke, just like Arsenal. However, Bayern Munich declared in August that it was "transitioning away" from a business arrangement to one focused on football development.

ARTETA DEFIANT: ARSENAL BOSS SLAMS "BOTTLER" TALK AHEAD OF CRUCIAL NORTH LONDON DERBY

Mikel Arteta stays calm! Discover the latest on Ødegaard’s injury, the Wolves xG shock, and Arsenal’s North London Derby plan.

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Is Arsenal Bottling It? Arteta Hits Back Before Tottenham Clash

Mikel Arteta’s message to his players is simple: stay calm, keep your heads, and just get on with it. The pressure’s cranked up; Arsenal haven’t won the Premier League in 22 years, and everyone knows it.

Wednesday night didn’t help. Arsenal let a two-goal lead slip against Wolves, who are dead last. That handed Manchester City a chance to take control of the title race. If City win their last 12 games, including that huge clash with Arsenal at the Etihad in April, they’ll be champions. It’s that straightforward.

Even so, Arsenal are still five points clear at the top. Sure, they’ve played one more match than City, but they’re leading. You can feel the baggage, though. Three seasons as runners-up leave their mark, and after the 2-2 draw at Wolves and just two wins in their last seven league games, the “bottlers” tag is getting thrown around again.

Arteta isn’t buying into that. Ahead of Sunday’s trip to Tottenham, he shrugged off the noise. “The media’s tough. Everyone has their own opinion, and everyone thinks they’re right,” he said.

“If we all had our own personal record of what we expected from this season, I bet it’d be interesting to look back and see what you thought would happen three, five, or eight months ago. Probably not this.”

He’s trying to keep things in perspective. “We know what we need to do. We have to live in the moment, and honestly, it’s a good place to be. We’re exactly where we want to be in every competition. So I’m staying calm, eyes open, ears open, just figuring out what the players need to perform.”

Arteta even quoted Wolves manager Rob Edwards, who told him straight up both in the press conference and by text that Arsenal are the best team in the league, “by far".

It’s not just talk. Arsenal are heading to the Carabao Cup final next month, they breezed through their Champions League group with eight wins out of eight, and they’re favourites to reach the FA Cup quarterfinals, with a winnable tie at Mansfield coming up.

Arteta likes what he’s seen from his squad. “Their reaction’s been fantastic, and honestly, I’m not surprised. When you drop points in the last seconds, especially in such a freak way, Wolves had a 0.02 xG chance and still scored. Nobody can really explain that. But that’s football. It hurts; it’s a gut punch, but then you have to move on and ask, 'Now what?’”

“That was just chapter 27. What matters is the next one. How do we bounce back? How do we decide our own story from here?”

There’s some good news on the injury front, too. Martin Ødegaard and Kai Havertz both missed the Wolves match, but they could be back for the showdown with Spurs. “We’ll see tomorrow, but there’s a good chance they’ll be ready,” Arteta said.

THE £127M FLOP: WHY EBERECHI EZE AND VIKTOR GYOKERES ARE FAILING TO JUSTIFY THEIR MASSIVE FEES

Arsenal title race crisis: Discover why the £127M duo Eze and Gyokeres are failing to deliver after the 2-2 draw against Wolves.

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Eberechi Eze and Viktor Gyokeres struggle as Arsenal’s summer signings fail miserably

Arsenal’s push for the Premier League title hit another snag last night. They could only manage a 2-2 draw against Wolves, who are stuck at the bottom of the table. That result leaves Arsenal just five points ahead of Manchester City. City still has a game in hand too, which makes things even more tense at the top.

There’s still the trip to the Etihad coming up, and let’s be real, that match could decide everything. Arsenal fans are in for a stressful finish, no doubt about it.

One player who just hasn’t lived up to the hype is Viktor Gyokeres. Since joining Sporting CP for around £60 million last summer, he’s barely made a dent. The numbers say it all: 13 goals in 35 appearances. For a guy who scored 54 goals in all competitions the year before, that’s a huge letdown. He hasn’t found the net in his last three games, and it’s not just about goals; his overall game looks off.

Gyokeres’s passing has been shaky, with just 61% of his passes finding a teammate. That’s among the worst in the league for forwards. And when he tries to take players on, it’s not much better; he’s only completed 18% of his dribbles, which puts him near the bottom again.

Honestly, it’s starting to feel like déjà vu for Arsenal. Remember Nicolas Pepe? The club spent £72 million on him in 2019. He arrived with massive expectations and ended up leaving on a free in 2023 after never really delivering. Gyokeres is starting to look like another expensive gamble that just hasn’t paid off.

And then there’s Eberechi Eze. Arsenal splashed out £67 million for him, hoping he’d be the creative spark in midfield. He gave fans a moment to remember with a hat-trick in the North London Derby, but aside from that, he’s faded badly. Since mid-December, Eze has started only two league games. Last week against Brentford, he didn’t even make it to halftime. Last night at Molineux, Arteta didn’t even trust him to start, instead moving Saka into the number ten role. Eze came on for just 25 minutes, touched the ball 15 times, and only once in the opposition’s box. He didn’t create any chances either.

Between Eze and Gyokeres, Arsenal spent a huge £127.5 million last summer. Both have fallen way short of expectations. Eze, especially, looks like he’s on the verge of becoming another big-money flop at the Emirates. Fans expected a lot more. Right now, they’re just not getting it. 

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