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F1 FANS EXCITED AS WILLIAMS ANNOUNCES SWEEPING 2026 TEAM REBRAND

The Williams F1 team will be renamed Atlassian Williams F1 Team and revive its classic 'Forward W' logo for the 2026 season. This brand refresh pays homage to the team's historic legacy as it builds towards a competitive future.

F1 fans excited as Williams announces sweeping 2026 team rebrand
Williams confirms major team transformation for 2026 campaign - Photo Credit: Williams F1

Beginning with the F1 2026 season, Williams will be renamed and race under a new logo that honours its past.

As the team approaches its 50th anniversary, it will race with a logo that holds special meaning for the team, even if the Williams family is no longer involved in its operations.


Williams will race under a new moniker and logo.


Following an initial attempt from 1969 and 1976, Sir Frank Williams made a second attempt at an eponymous team in 1977 when the Williams team, in its current form, started racing in Formula 1.

When Williams joined BMW at the beginning of this millennium, just over two years after the team's most recent championship victory with Jacques Villeneuve in 1997, the "Forward W" logo that had been the team's brand aesthetic for more than 20 years was abandoned.

Even though the Williams team was sold recently, just before Williams passed away, its new owners, Dorilton Capital, have no intention of abandoning the team's tradition and will use this emblem again for the beginning of the 2026 Formula One season.

The team will change its name from Atlassian Williams Racing to Atlassian Williams F1 Team at the same time. The Williams squad only competes in Formula 1.

According to the release of the new brand refresh, the change is meant to symbolise the growth of the legendary squad, which has garnered the love of millions of ardent fans worldwide and established a legacy characterised by independence, inventiveness, and an unwavering determination to win.

Under Dorilton, the team's future is assured because James Vowles has turned things around and brought them into the upper middle. They are now on 111 points, and Carlos Sainz and Alex Albon are still in the squad when the new regulation cycle begins.

Sainz just took third place in Baku, marking the team's first podium finish since 2021.

Marcus Prosser, marketing director at Williams, stated, "With this new name and design, our rich past is being recreated for the future."

It is motivated by our history, optimistic about the future, and unmistakably our identity as a Formula 1 team that has won a championship and is driven to win again.

We are hoping that our devoted and current admirers would adore it. However, we also hope that it will introduce a new generation to our amazing tradition and create the Williams fan base that will help us win again.

"I am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo on our car inspired by our founder, Sir Frank Williams, and deeply connected with our decades of success," said Vowles, who hopes to see the team through its transformation to become race winners and championship challengers once more.

"As a team, we are motivated by our history while also looking forward to the future, and we are dedicated to forging a new chapter in Williams' history that includes championship victories.

"A growing F1 audience that was not watching the sport when we were last dominating gets introduced to our title-winning past through this updated team brand, which embodies who we are and where we are heading."

MAX VERSTAPPEN CLAIMS POLE IN MERCEDES-AMG GT3 AMID F1 RULE CONTROVERSY

Max Verstappen lands pole in a Mercedes-AMG GT3 at the Nurburgring while slamming F1’s "Mario Kart" battery regulations.

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Max Verstappen Slams Formula One Regulations After Securing Nurburgring Pole Position

Max Verstappen just landed pole position in a Mercedes – and he didn’t miss the chance to take another shot at Formula 1's new rules. He’s using the gap between the Chinese and Japanese Grands Prix to race in the Nürburgring Langstrecken-Serie, getting ready for the 24-hour event in May.

He’s in a Mercedes-AMG GT3 from Winward, running under the Verstappen Racing banner, teaming up with Daniel Juncadella and Jules Gounon for this four-hour race. Their qualifying run? Verstappen's squad nailed the fastest lap: 7:51.751 around the legendary circuit.

Honestly, this weekend at the Nurburgring is a breath of fresh air for Verstappen. He’s been vocal about his dislike for F1's latest regulations, which split the power pretty much evenly between traditional engines and electric systems.

These rules are some of the biggest changes F1 has ever had, forcing drivers to constantly watch their battery levels and use a boost button for overtakes. Verstappen didn’t hide his feelings, saying about the NLS race: “At least you can drive flat out without looking after the battery.” He’s been slamming F1’s direction for months, and after retiring late in China, he was running sixth; he doubled down, calling the system “Mario Kart". It’s not racing, he said. “We’re boosting past. Then you run out of battery, and they boost back past you again. For me, it’s just a joke.”

Verstappen made it clear: it’s not about sour grapes or losing. “I’d say the same if I were winning because I care about the racing product. It’s fundamentally flawed. It’s painful. It’ll ruin the sport eventually, and it’ll come back to bite them.”

An old press conference of Verstappen warning about the 2026 regulations popped up again online. He kept going: “You could have seen this coming ages ago. They should have listened in 2023. Maybe it’s a lesson, so this doesn’t happen again. You’ve got to be careful with how you say things, but we’re talking. They know where we stand as drivers. Some love it because they’re winning, and sure, if you have an advantage, why give it up?

“But talk to most drivers; this isn’t what we want, and I don’t think real fans want it either. It’s political. Some have the edge and want to keep it. I get that; I’m not stupid. But it’s just not good for the sport. Hopefully, we'll get rid of it soon.”

DISCOVER WHY JONATHAN WHEATLEY BELIEVES RED BULL’S STRUGGLES FUEL MAX VERSTAPPEN’S OUTRAGE

Jonathan Wheatley claims Max Verstappen's criticism of the "anti-racing" 2026 regulations reflects Red Bull's early struggles.

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Jonathan Wheatley Defends F1’s New Era Against Max Verstappen’s "Mario Kart" Claims

Jonathan Wheatley thinks Max Verstappen’s harsh words about Formula 1’s 2026 rules say as much about Red Bull’s current struggles as they do about the new regulations.

Verstappen hasn’t held back at all; he’s been one of the loudest voices against F1’s new energy-harvesting era, calling the rules “anti-racing” during pre-season testing.

Just two races in, Verstappen’s only got eight points. After Shanghai, he walked away without scoring anything. He finished the sprint race in ninth just outside the points, mostly because he lost ground when his car bogged down from a lack of battery power right off the line.

Things didn’t get better in the main race. Verstappen tried to claw his way back, but he had to park his RB22 because of an ERS cooling problem.

He didn’t sugarcoat his feelings. Verstappen slammed the new energy management rules, energy harvesting, and super clipping, all of it, as “fundamentally flawed". He called the racing itself a "joke". For him, the whole thing’s starting to feel more like Mario Kart than real racing.

“I swapped the simulator for my Nintendo Switch and have been practising Mario Kart, actually!” Verstappen joked when someone asked if sim time gives drivers an advantage now. “Honestly, I’m getting good at finding the mushrooms. The blue shell’s a bit tougher, but I’m working on it. No rockets yet, but they’re coming.”

He also warned F1’s leaders that these new rules could “eventually ruin the sport; it’ll come back to bite them.”

Not everyone’s moved by Verstappen’s complaints. Juan Pablo Montoya went as far as telling him, "There's the door.” Guenther Steiner, the former Haas boss, said it came off as nothing more than “toys out of the pram when it doesn’t go his way.”

Meanwhile, things look very different for Charles Leclerc. He’s been fighting for podiums in Australia and China and is loving the new era.

“I really enjoyed it,” Leclerc said. “Yeah, sometimes the overtakes feel a little fake if someone messes up their battery management; you get this huge speed difference. But we’re all learning when to push and when to risk it, and that’s creating some great overtaking spots. Today was a perfect example.”

Wheatley, watching all this, figures opinions on the new rules depend on how well one's doing. If you ask the guys up front, Ferrari and Mercedes, they love the new racing. The teams chasing them? Not so much.

He told reporters after the Chinese Grand Prix, “Talk to the Ferrari drivers; they’ll say it was a brilliant day. If you’re not winning, you just want to be able to race cleanly. Honestly, I didn’t see anything fake; every driver was fighting hard and fair. The midfield battles are fantastic; there’s a lot to like.”

And as for Verstappen’s comments? Wheatley gets it. When you’re struggling, it’s easy to point fingers.

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