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F1 FANS EXCITED AS WILLIAMS ANNOUNCES SWEEPING 2026 TEAM REBRAND

The Williams F1 team will be renamed Atlassian Williams F1 Team and revive its classic 'Forward W' logo for the 2026 season. This brand refresh pays homage to the team's historic legacy as it builds towards a competitive future.

F1 fans excited as Williams announces sweeping 2026 team rebrand
Williams confirms major team transformation for 2026 campaign - Photo Credit: Williams F1

Beginning with the F1 2026 season, Williams will be renamed and race under a new logo that honours its past.

As the team approaches its 50th anniversary, it will race with a logo that holds special meaning for the team, even if the Williams family is no longer involved in its operations.


Williams will race under a new moniker and logo.


Following an initial attempt from 1969 and 1976, Sir Frank Williams made a second attempt at an eponymous team in 1977 when the Williams team, in its current form, started racing in Formula 1.

When Williams joined BMW at the beginning of this millennium, just over two years after the team's most recent championship victory with Jacques Villeneuve in 1997, the "Forward W" logo that had been the team's brand aesthetic for more than 20 years was abandoned.

Even though the Williams team was sold recently, just before Williams passed away, its new owners, Dorilton Capital, have no intention of abandoning the team's tradition and will use this emblem again for the beginning of the 2026 Formula One season.

The team will change its name from Atlassian Williams Racing to Atlassian Williams F1 Team at the same time. The Williams squad only competes in Formula 1.

According to the release of the new brand refresh, the change is meant to symbolise the growth of the legendary squad, which has garnered the love of millions of ardent fans worldwide and established a legacy characterised by independence, inventiveness, and an unwavering determination to win.

Under Dorilton, the team's future is assured because James Vowles has turned things around and brought them into the upper middle. They are now on 111 points, and Carlos Sainz and Alex Albon are still in the squad when the new regulation cycle begins.

Sainz just took third place in Baku, marking the team's first podium finish since 2021.

Marcus Prosser, marketing director at Williams, stated, "With this new name and design, our rich past is being recreated for the future."

It is motivated by our history, optimistic about the future, and unmistakably our identity as a Formula 1 team that has won a championship and is driven to win again.

We are hoping that our devoted and current admirers would adore it. However, we also hope that it will introduce a new generation to our amazing tradition and create the Williams fan base that will help us win again.

"I am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo on our car inspired by our founder, Sir Frank Williams, and deeply connected with our decades of success," said Vowles, who hopes to see the team through its transformation to become race winners and championship challengers once more.

"As a team, we are motivated by our history while also looking forward to the future, and we are dedicated to forging a new chapter in Williams' history that includes championship victories.

"A growing F1 audience that was not watching the sport when we were last dominating gets introduced to our title-winning past through this updated team brand, which embodies who we are and where we are heading."

KIM KARDASHIAN AND LEWIS HAMILTON SPOTTED ON ROMANTIC EUROPEAN TOUR TOGETHER

Kim Kardashian and F1 star Lewis Hamilton are turning heads across Europe as insiders reveal Kim's "Russell Wilson" nickname.

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Kim and Lewis Hamilton spark a fly in London and Paris sightings

Kim Kardashian and Lewis Hamilton are the latest celebrity duo making waves, and apparently, Kim’s already got a cheeky nickname for him. The two have been spotted out together in the Cotswolds, London, and Paris, just enjoying themselves and turning a few heads in the process.

Word is, Kim’s close friends are spilling a few details about this new romance. One insider claims Lewis isn’t looking to settle down right now, but Kim still has a special name for him—she calls him “her Russell Wilson”. If you know the reference, it’s a nod to NFL star Russell Wilson, who married singer Ciara after her high-profile breakup with rapper Future. Friends say Kim thinks of Lewis as a “sophisticated upgrade” from her ex, Kanye West.

Kim and Kanye—now legally known as Ye—were married from 2014 to 2021 and share four kids. Their co-parenting relationship is famously complicated.

Kim’s reportedly a bit anxious about how Kanye will react to her new thing with Lewis, considering Kanye and Lewis were friends back in the day. One source told the Mail, “They’re both cautious about Kanye’s feelings since he and Lewis go way back. Kim’s living for herself these days, but she doesn’t want to poke the bear. They know this could set Kanye off, so they’re keeping it light and just having fun for now.”

Kim and Lewis first crossed paths years ago at GQ’s 2014 Men of the Year Awards. Back then, they both showed up with their now-exes—Kim was with Ye, and Lewis was with Nicole Scherzinger.

Kanye even had Lewis over for Easter one year. He talked about it: “Lewis Hamilton’s over at my house, and we’re playing some music in my studio. We’re having Easter brunch—my wife’s family, my friends, everyone’s there. And everybody’s like, ‘What is this music?’ and I’m like, ‘It’s Lewis Hamilton’s music.’”

Since splitting from Ye, Kim’s dated Pete Davidson and moved on. Kanye’s remarried, too—this time to Australian architect Bianca Censori.

Those two have been in the headlines a lot, usually for their wild fashion choices. Things got especially wild when Bianca showed up at the Grammy Awards in a see-through gown. She arrived in a black fur coat but ditched it to reveal a sheer dress that left little to the imagination. People at the event were definitely stunned.

FERRARI SF-26 COMPLETES 121 LAPS IN HISTORIC LEWIS HAMILTON-LECLERC BARCELONA DEBUT

Lewis Hamilton and Charles Leclerc completed a "productive" 121-lap debut for the Ferrari SF-26 during 2026 testing in Barcelona.

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Lewis Hamilton delivers first verdict on Ferrari SF-26 after "challenging" rain

Ferrari kicked off its on-track work for the 2026 Formula One season with a steady first day at the Circuit de Barcelona-Catalunya. Lewis Hamilton and Charles Leclerc split driving duties in the team’s bold new car, and the whole thing felt like the start of a new chapter.

With the 2026 rules shaking up both the chassis and the power unit, Ferrari didn’t chase lap times. They zeroed in on checking systems, making sure their data lined up, and ironing out any reliability kinks. The weather threw a few curveballs—rain, some dry patches—but even so, they got through their plan and stacked up plenty of laps.

Leclerc seemed upbeat after his first taste of the new machine. He said it felt good to get back behind the wheel and start figuring out the car, even if the focus was just on systems and not raw speed. “We came here to understand how everything works,” he said. “With the weather mixed up, today was all about checks. We finished what we set out to do, and the car did what we expected. It’s a solid start and a decent base.”

Hamilton, now officially in Ferrari red, felt the same. For him, it was a busy day—lots of on-track time, plenty of new things to get used to—but he called it productive. “We got good mileage, learnt a lot, and didn’t hit any big issues. That’s what matters with so many changes coming in. This gives us a strong platform for the next few days.”

Ferrari’s Head of Track Engineering, Matteo Togninalli, stressed how important it was just to get through the day cleanly. “Given the conditions, it went well for us,” he said. Rain or not, they racked up the laps and—most importantly—avoided any real reliability problems. That’s the top priority when you’re shaking down a brand-new car and engine.

Performance talk? Still way too early for that. Right now, Ferrari’s just learning how this new car behaves, gathering data, and building up bit by bit as the days go on—keeping their focus squarely on themselves.

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