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F1 FANS EXCITED AS WILLIAMS ANNOUNCES SWEEPING 2026 TEAM REBRAND

The Williams F1 team will be renamed Atlassian Williams F1 Team and revive its classic 'Forward W' logo for the 2026 season. This brand refresh pays homage to the team's historic legacy as it builds towards a competitive future.

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Williams confirms major team transformation for 2026 campaign - Photo Credit: Williams F1

Beginning with the F1 2026 season, Williams will be renamed and race under a new logo that honours its past.

As the team approaches its 50th anniversary, it will race with a logo that holds special meaning for the team, even if the Williams family is no longer involved in its operations.


Williams will race under a new moniker and logo.


Following an initial attempt from 1969 and 1976, Sir Frank Williams made a second attempt at an eponymous team in 1977 when the Williams team, in its current form, started racing in Formula 1.

When Williams joined BMW at the beginning of this millennium, just over two years after the team's most recent championship victory with Jacques Villeneuve in 1997, the "Forward W" logo that had been the team's brand aesthetic for more than 20 years was abandoned.

Even though the Williams team was sold recently, just before Williams passed away, its new owners, Dorilton Capital, have no intention of abandoning the team's tradition and will use this emblem again for the beginning of the 2026 Formula One season.

The team will change its name from Atlassian Williams Racing to Atlassian Williams F1 Team at the same time. The Williams squad only competes in Formula 1.

According to the release of the new brand refresh, the change is meant to symbolise the growth of the legendary squad, which has garnered the love of millions of ardent fans worldwide and established a legacy characterised by independence, inventiveness, and an unwavering determination to win.

Under Dorilton, the team's future is assured because James Vowles has turned things around and brought them into the upper middle. They are now on 111 points, and Carlos Sainz and Alex Albon are still in the squad when the new regulation cycle begins.

Sainz just took third place in Baku, marking the team's first podium finish since 2021.

Marcus Prosser, marketing director at Williams, stated, "With this new name and design, our rich past is being recreated for the future."

It is motivated by our history, optimistic about the future, and unmistakably our identity as a Formula 1 team that has won a championship and is driven to win again.

We are hoping that our devoted and current admirers would adore it. However, we also hope that it will introduce a new generation to our amazing tradition and create the Williams fan base that will help us win again.

"I am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo on our car inspired by our founder, Sir Frank Williams, and deeply connected with our decades of success," said Vowles, who hopes to see the team through its transformation to become race winners and championship challengers once more.

"As a team, we are motivated by our history while also looking forward to the future, and we are dedicated to forging a new chapter in Williams' history that includes championship victories.

"A growing F1 audience that was not watching the sport when we were last dominating gets introduced to our title-winning past through this updated team brand, which embodies who we are and where we are heading."

WORLD SERIES THRILLER: DODGERS’ GAME 7 WIN HOOKS MILLIONS

The LA Dodgers' Game 7 World Series win over the Toronto Blue Jays averaged 25.98 million viewers, making it the most-watched MLB game since 2017. The thrilling extra-innings comeback peaked at 31.5 million viewers.

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L.A. Dodgers Win World Series, Winning Consecutive Titles - Photo Credit: Getty Images

Millions of people tuned in to watch the Los Angeles Dodgers' stunning second consecutive World Series victory on Saturday night because it was a compelling drama. 

In a thrilling Game 7 that lasted extra innings, the Dodgers and the Toronto Blue Jays had spectators on the edge of their seats as the defending champions overcame a 3-0 hole to become the first repeat World Series victors in 25 years. 

Fox wowed the crowd with the Dodgers' comeback, which was completed by catcher Will Smith in the top of the eleventh.

The network estimates that an average of 25.98 million people watched the battle across all Fox platforms, based on preliminary viewership figures. 

The Dodgers-Blue Jays series finale is now the most-watched World Series game since the Houston Astros defeated Los Angeles in Game 7 in 2017, thanks to that number. 

Miguel Rojas' game-tying solo home run in the ninth inning kept baseball fans riveted to their screens as the game continued into the late hours on the East Coast. Between 11:30 and 11:45 p.m. ET, 31.5 million people watched the game at its peak.

On average, 25.98 million people watched the LA Dodgers defeat the Toronto Blue Jays in the World Series.

In the top of the eleventh inning, Dodgers catcher Will Smith blasted the game-winning solo home run. 

The figures are based on Adobe Analytics data and Nielsen's quick national data. According to Front Office Sports, the exact number will be revealed later this week, along with audience statistics from Canadian broadcasters Sportsnet and TVA Sports. 

Last year's Game 5 of the Dodgers-Blue Jays series, in which LA defeated the New York Yankees 4-1, was surpassed by Game 7. This year's Dodgers-Yankees game outperformed it by 40% in terms of viewership, even though it is also a big attraction for baseball enthusiasts.

The matchup on Saturday also outperformed the most recent World Series Game 7, which was the 2019 matchup between the Washington Nationals and the Astros, by a margin of 10%. 

However, Saturday's first ratings are so high that they surpass both the NBA's audience figures and other World Series data. 

Game 7 of the NBA Finals in June, in which the Oklahoma City Thunder defeated the Indiana Pacers in an all-or-nothing match on ABC, was dominated by the contest's linear viewership. According to reports, the 2025 World Series Game 7 attracted 53% more views than the NBA finale. 

With an average viewership of 16.53 million and a peak of 19.28 million in the second half, the Thunder's 103-91 triumph in June was the NBA's most-watched Finals game in six years.  

However, during the opening week of the season last month, the NBA set new records for itself. 

According to Front Office Sports, the league's national games (NBC, Peacock, ESPN, and Amazon Prime Video) attracted an average of 2.8 million viewers during the first week of the season. In eight years, that was the NBA's most-viewed first week.

The NBA's first games on NBC since 2002, the opening-night doubleheader on October 21, attracted 5.6 million viewers, a 90 per cent increase over the previous year's TNT opener. 

ANTHONY JOSHUA REPORTEDLY SET FOR UNEXPECTED RETURN DATE ANNOUNCEMENT

Anthony Joshua is set for a surprise return to boxing in December, promoter Eddie Hearn confirms. The former heavyweight champion will fight in Riyadh, with a potential Jake Paul bout also discussed.

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Joshua tipped to step back into the ring - COURTESY/PHOTO

Promoter Eddie Hearn has predicted that Anthony Joshua will make an unexpected comeback to the ring.

Hearn said Joshua will put on his gloves again next month, but he has not confirmed who his opponent will be.

Hearn's Matchroom Boxing has three events set for December in Riyadh, Saudi Arabia: December 13, 15, and 27.

Hearn told DAZN that Joshua would return on one of those dates, and he said, "Yes."

Since Daniel Dubois knocked him out at Wembley Stadium in September of last year, Joshua has not competed.

Hearn, though, has been hinting at the range of choices Joshua would have upon his return.

These include a bout in Africa (Joshua is of Nigerian descent) and a potential 2026 matchup with Tyson Fury.

Meanwhile, Fury maintains that his current boxing retirement will remain permanent.

A bout scheduled for December at rather short notice, by Joshua's standards, was not one of his expected possibilities.

Hearn was also questioned about the possibility of a fantasy contest between Joshua and Jake Paul.

Paul, a former YouTuber who is now a boxer, has drawn attention by announcing that he will face the former heavyweight champion.

Would we accept the fight, if you ask me? We would fight, of course," Hearn said to DAZN.

"It would be a pleasant way to simply wrap up this brief adventure.

"Is Jake Paul truly interested in taking on Anthony Joshua? He is insane. Given that AJ has not truly been in training camp, he might believe he can catch him off guard.

"There is not much to report at this time, but if the chance arose, it would be a fierce battle. Never say never.

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