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F1 FANS EXCITED AS WILLIAMS ANNOUNCES SWEEPING 2026 TEAM REBRAND

The Williams F1 team will be renamed Atlassian Williams F1 Team and revive its classic 'Forward W' logo for the 2026 season. This brand refresh pays homage to the team's historic legacy as it builds towards a competitive future.

F1 fans excited as Williams announces sweeping 2026 team rebrand
Williams confirms major team transformation for 2026 campaign - Photo Credit: Williams F1

Beginning with the F1 2026 season, Williams will be renamed and race under a new logo that honours its past.

As the team approaches its 50th anniversary, it will race with a logo that holds special meaning for the team, even if the Williams family is no longer involved in its operations.


Williams will race under a new moniker and logo.


Following an initial attempt from 1969 and 1976, Sir Frank Williams made a second attempt at an eponymous team in 1977 when the Williams team, in its current form, started racing in Formula 1.

When Williams joined BMW at the beginning of this millennium, just over two years after the team's most recent championship victory with Jacques Villeneuve in 1997, the "Forward W" logo that had been the team's brand aesthetic for more than 20 years was abandoned.

Even though the Williams team was sold recently, just before Williams passed away, its new owners, Dorilton Capital, have no intention of abandoning the team's tradition and will use this emblem again for the beginning of the 2026 Formula One season.

The team will change its name from Atlassian Williams Racing to Atlassian Williams F1 Team at the same time. The Williams squad only competes in Formula 1.

According to the release of the new brand refresh, the change is meant to symbolise the growth of the legendary squad, which has garnered the love of millions of ardent fans worldwide and established a legacy characterised by independence, inventiveness, and an unwavering determination to win.

Under Dorilton, the team's future is assured because James Vowles has turned things around and brought them into the upper middle. They are now on 111 points, and Carlos Sainz and Alex Albon are still in the squad when the new regulation cycle begins.

Sainz just took third place in Baku, marking the team's first podium finish since 2021.

Marcus Prosser, marketing director at Williams, stated, "With this new name and design, our rich past is being recreated for the future."

It is motivated by our history, optimistic about the future, and unmistakably our identity as a Formula 1 team that has won a championship and is driven to win again.

We are hoping that our devoted and current admirers would adore it. However, we also hope that it will introduce a new generation to our amazing tradition and create the Williams fan base that will help us win again.

"I am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo on our car inspired by our founder, Sir Frank Williams, and deeply connected with our decades of success," said Vowles, who hopes to see the team through its transformation to become race winners and championship challengers once more.

"As a team, we are motivated by our history while also looking forward to the future, and we are dedicated to forging a new chapter in Williams' history that includes championship victories.

"A growing F1 audience that was not watching the sport when we were last dominating gets introduced to our title-winning past through this updated team brand, which embodies who we are and where we are heading."

EXPERT ANALYSIS: RED BULL PROMOTES ISACK HADJAR AS MAX VERSTAPPEN DOUBTS TEAM STRATEGY FOR 2026

Max Verstappen remains vocal over Liam Lawson’s exit as Isack Hadjar is confirmed for Red Bull’s "cursed" second seat in 2026.

top-news
Verstappen Slams Red Bull Over Lawson

Max Verstappen is still not happy about Liam Lawson getting benched so quickly. Also, people are saying Red Bull has a big choice to make about who drives their second car. Here's the latest:

Verstappen Unhappy with Lawson Decision

After Sergio Perez left, Lawson became Verstappen's teammate at Red Bull. But after only two race weekends, he was out.

Lawson went back to Racing Bulls for the Japanese GP. Verstappen wasn't thrilled then, and he's still not happy about it now.

Red Bull's Second Car Problem

Ever since Daniel Ricciardo left in 2018, Red Bull hasn't found a driver who can reliably do well in the second car.

Yuki Tsunoda struggled after replacing Lawson. Then he became a test/reserve driver after the 2025 season. Isack Hadjar is up next.

Karun Chandhok, a former F1 driver and now an analyst for Sky, thinks Red Bull has a big choice to make. If they want to win both titles again, Chandhok says they need a second car that can actually compete.

Ferrari's Big Signing a Mistake?

Ferrari tried to get Adrian Newey, a key guy from Verstappen and Red Bull's success, but he picked Aston Martin instead.

Ferrari did sign Lewis Hamilton, but the seven-time world champion didn't do so great in 2025.

Did Ferrari pick the wrong F1 star? Riccardo Patrese, who won six races, wasn't saying much when asked about it.

Williams Shows Off 2026 Test Colours

Williams is the first team to show what their cars will look like for the first F1 2026 pre-season test.

With new rules for cars and engines, the new cars will be on the track for the first time in January for a private test in Barcelona.

The Williams FW48 will have its Flow State colours.

Mercedes Shares Sound of 2026 Engine

Mercedes did what Honda did and put the sound of their new engine on social media.

People are very curious about the Mercedes engine because it will be in the McLaren, Williams, and Alpine cars, plus the Mercedes team cars.

FERRARI 2026 LAUNCH: LEWIS HAMILTON AND CHARLES LECLERC SET FOR AGGRESSIVE JANUARY 23 CAR DEBUT

Ferrari confirms a January 23 launch for their 2026 car. Hamilton and Leclerc will debut the "Spec A" design at Fiorano.

top-news
Fred Vasseur Confirms Aggressive Ferrari 2026 Launch

Ferrari just dropped their plan for launching their 2026 F1 car.

The team will show off their 2026 car on January 23rd, followed by a quick test run at their Fiorano track.

Lewis Hamilton and Charles Leclerc are set to debut the still-unnamed 2026 F1 car three days before the first private test at Barcelona, which kicks off on January 26th.

"It's going to be tight, since we're wrapping up the car assembly the day before the launch," Ferrari team boss Fred Vasseur said at the yearly press thing in Maranello.

The launch is on January 23rd in Maranello, which means we will finish the car on the 22nd. It's a push, but everyone else is doing the same.”

Ferrari will kick off testing with a simple car design, aiming to log as many miles as possible during the Barcelona test before chasing speed.

Vasseur thinks most teams will do the same, saying, “I think everyone will. The main thing is to get those miles in. It's not about going fast right away, but more about checking that the car's tech is sound in terms of how it holds up. Speed comes later. So, I figure everyone will roll into Barcelona with a basic version of their car.

Since we will have nine test days, unlike the three we had for the last few seasons, it means it’s a completely different program. The first goal this season is to ensure things are solid.

Back when the power units changed in 2014, a bunch of cars didn't finish races early on. This means that the first thing to do in Barcelona is to put miles on the car, figure out how reliable it is, and spot any areas that need work. Because if you spot something in Bahrain, there will be little time to react for Australia.”

2026 marks the start of new rules for F1, which is a huge deal for Ferrari after they dropped from second to fourth place in the standings during a rough, winless 2025 season.

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