PAUL POGBA’S FASHION VENTURE BOOSTED BY INFLUENCER WIFE’S MARKETING EXPERTISE

Paul Pogba launches a new luxury clothing brand, POGBA MDXCIII, while training with new club Monaco. The midfielder is taking a patient approach to his comeback on the pitch.

Paul Pogba’s Fashion Venture Boosted By Influencer Wife’s Marketing Expertise
The influencer also modelled one of the brand's satin caps, which is available to buy for £70. COURTESY/PHOTO

On the brink of a possible comeback to action with new team Monaco, Paul Pogba has made use of his time off from football to launch a new clothing brand. 

After submitting an unsatisfactory test while playing for Serie A Juventus, the France international was given an 18-month doping sentence.

The 32-year-old signed a contract with Ligue 1 team Monaco ahead of the 2026–25 season after the Italian club opted to mutually terminate his contract before the completion of his ban earlier this year. 

Pogba has been working on a new project as he recovers from match fitness in the Principality. Last weekend, he announced the launch of POGBA MDXCIII on social media. 

The first collection, which is referred to as "a bold and modern image of luxury" on its website, includes personalized baseball caps, tracksuits and t-shirts with the line's star motif. 

Designed in Miami with 'the finest artisans and manufacturers,' POGBA MDXCIII - 1593 in Roman numerals, could be a reference to his birthdate of March 15, 1993. Its goal is to redefine the codes of luxury sport, uniting quality, authenticity, and emotion. 

As he gets ready to compete again, Paul Pogba has started a new clothing line.

The World Cup champion asked Zulay Pogba, his wife, to assist him in promoting the new range.

In addition to wearing one of the brand's iconic POGBA MDX satin track jackets for the debut, Pogba has chosen his wife Zulay, to be the face of the initial press photos. 

'The wait is over, first drop is here!' the Bolivian interior designer and model, who boasts an incredible 1.3 million Instagram followers, wrote alongside a photo of herself wearing one of the caps.

While t-shirts cost over £100, the caps are among the brand's more reasonably priced goods, costing over £70. 

However, the most costly items for fans to get are the track jackets, which cost £168 each, with an additional £130 for the tracksuit bottoms. 

As he intensifies his preparation under recently hired head coach Sebastien Pocognoli, Pogba is believed to be getting closer to making his debut for his new team. He is equally committed to playing for Monaco and his own label. 

Pocognoli stated on Tuesday that he still needs a bit more time, despite rumours that the midfield player would play in Monaco's Wednesday night match against Tottenham. 

Pocognoli revealed, "Paul is training, but not completely." Paul's approach, in my opinion, is to take things one step at a time. 

Under my guidance, he made his debut with the group on Monday. He was mingling with the players, grinning, and having fun. This, in my opinion, is the initial step, which could take a few days, two weeks, or three weeks. Based on performance and consistency, we can then build on this. 

Additionally, the influencer modelled a satin cap from the brand, which retails for £70.

The 32-year-old has resumed group training under Sebastien Pocognoli, the new head coach.

That is the first step, and now we are here. That is the case, but seeing him on the pitch definitely makes me happy.

Pogba, for his part, is happy to put in a lot of effort and exercise patience. 

He told his club's media staff, "I am a driven person who wants to come back and who wants to enjoy myself on the pitch against especially because it is what I miss most." 

Therefore, the goal is to return to the best level possible while exercising patience and taking the time required. 

"My everyday life over the past two years has been that of a very present dad," he continued, discussing his activities outside of creating a fashion company. 

I would drop my kids off at school, go to training, and then come back to pick them up. I therefore trained and spent a lot of time with my family. 

DIEGO SIMEONE RESTS EVERY STARTER AHEAD OF CRUCIAL CHAMPIONS LEAGUE TRIP TO LONDON

Discover how Diego Simeone’s academy gamble at the Mestalla resulted in a 2-0 victory and a historic defensive performance.

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Atletico Madrid youth stars Luque and Cubo sink Valencia in a 2-0 win - Photo Credit: Getty Images

Diego Simeone pulled off something special at the Mestalla. He decided to rest every regular starter, thinking ahead to the big Champions League semi-final against Arsenal. Even with all the changes, his backup squad and two bold debutants came through, grabbing a crucial 2-0 win over Valencia.

Talk about rolling the dice. Simeone didn’t just rotate a few players; he swapped out his entire starting lineup. He wanted his top players ready for London, so he sent a completely fresh team to face Valencia. Normally, you’d expect some nerves or messy play with such drastic rotation, but Atletico looked calm. They controlled the game, showing that the 'Cholo' mindset truly runs throughout the club, regardless of who’s on the pitch. Resting his stars paid off; his fringe players stood tall in a tough atmosphere.

Then came the academy kids. In the second half, they took their chance. Iker Luque, only 20, scored a clever goal at the near post just ten minutes after coming off the bench. It was a dream debut, and his poise made him look like a seasoned pro. Not to be outdone, 18-year-old Cubo sealed it with a composed finish eight minutes later, chasing down a sharp Griezmann pass, one of the few big names who got on the field late. After a quick VAR check, the goal stood, and the Atletico bench went wild.

The stats backed up Atletico’s dominance. They racked up 1.78 expected goals from 20 shots, still a real threat even with their regular attackers sitting out. At the back, they shut Valencia down completely; not a single shot on target. That’s the first time Valencia’s failed to test a keeper in a Liga match since February.

With this win, Atletico stretched their league scoring streak to ten straight games. Everyone expected some rotation before the Champions League clash, but no one figured Simeone’s academy kids would shine so brightly, especially at such a tough venue.

Now, the team’s got real momentum heading into the showdown at Emirates. Simeone’s starters will be fresh and fired up for Tuesday’s clash with Arteta’s Arsenal. The first leg ended in a 1-1 draw, so everything’s still up for grabs.

CALLUM MCGREGOR DEMANDS IMMEDIATE BOARD ACCOUNTABILITY TO MATCH HIS PERSONAL AMBITION

Callum McGregor wants Celtic to match his ambition. We break down the captain's crossroads and the potential for a shock summer exit.

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Midfield maestro linked with lucrative move to reunite with Brendan Rodgers - Photo Credit: SNS

Callum McGregor has to know by now that Celtic won’t ever reach their full potential as long as things stay the way they are. That’s been clear for ages, and honestly, it’s part of why he needs to move on this summer.

If Celtic really want to become the club it’s supposed to be, it needs to face up to its awful European record. For twenty years, they’ve been nowhere. The stat gets repeated so much it’s almost boring, but you can’t ignore the fact that they haven’t won a knockout-round tie in any UEFA competition since 2004.

The leadership doesn't even bother to manage expectations anymore. They just try to kill them entirely. Ross Desmond, Dermot’s son, spelt it out at that chaotic AGM last November. He said Celtic’s lack of progress in Europe since the UEFA Cup final in 2003 is down to ‘the enormous change in the financial landscape of football’. Basically, they’re in a smaller league, so backing European campaigns isn’t worth the money.

McGregor’s drive doesn’t sync with the folks running Celtic. When he met with the Celtic Fans Collective before Desmond’s outburst, CEO Michael Nicholson claimed Europe had gone fine recently just because they made the group stage nineteen times out of twenty.

Even Martin O’Neill, who once spoke so passionately about wanting to compete in Europe (because that’s what the club set out to do in 1967), shifted his focus as time went on. By his second stint, after being hammered by Stuttgart in the Europa League play-off, he started complaining about English clubs spending obscene sums and how Celtic couldn’t keep up. No money, no hope, apparently.

No one expects Celtic to go toe-to-toe with Manchester City or Arsenal in the Champions League. That whole argument feels like a smokescreen. Still, with nearly £70 million in the bank and a wage bill over £70 million, you just expect them to do better than folding against the likes of Kairat Almaty, Ferencváros, Cluj, and Sparta Prague reserves.

In McGregor’s midweek appeal for Celtic to match his ambition, he stressed the need for Champions League football and for everyone at the club to commit to playing at the highest level, to strive for ‘the best version of Celtic’. But he must know deep down that it’s not going to happen. The Desmonds are staying put. Nicholson isn’t being kicked out, either. That’s just reality.

Yeah, changes are coming: a new manager (Robbie Keane looks likely), maybe a sporting director, perhaps some new board members or a fresh chairman, but you’d be crazy to think this signals any real overhaul.

Celtic’s leaders haven’t cared about making waves in Europe for two decades. Brendan Rodgers returned in one of the strangest moves lately, but the board never gave him the backing he needed. Ange Postecoglou left as a cult hero, but also the first boss ever dumped out of three European tournaments in one season.

As long as Celtic stayed ahead of Rangers, that was enough. They didn’t even notice Hearts sneaking up.

McGregor hinted at this. He called for accountability and pushed for everyone to try to make Celtic the best they can be. You don’t need Sherlock Holmes to see what he’s getting at, and he’s right.

Trouble is, it feels like it’s too late for him. He should’ve drawn a line in the sand years ago, when he had more power.

Instead, after every humiliating European night, we’d hear him talk about “learning lessons" again and again. But Celtic weren’t paying hefty wages for players to learn that they expected results and didn’t get them.

McGregor turns 33 this summer. Two years left on his contract, but he’s not the player he was. If he leaves, maybe for Al-Qadsiah in Saudi Arabia with Rodgers or somewhere similar, it’s probably not going to shake things up as people expect. The new manager will probably want their own captain anyway.

Really, he could’ve tried for a move back in 2019 after Rodgers left the first time. Maybe gone to Leicester and tested himself in the Premier League as Kieran Tierney did. But he stayed, got caught up in the mess as the ten-in-a-row dream died during that disastrous Covid season. That could’ve been the moment to lay down the law or threaten to leave.

Even when rumours about Saudi Arabia heated up in January, he seemed to disappear for a bit. Maybe he wanted to see what Celtic would do in the transfer window. Joel Mvuka, Junior Adamu, and Tomas Cvancara on loan surely weren't what he’d hoped for.

If we’re honest, McGregor’s shot at the top levels of club football is gone. He’s not heading to the Premier League now, and Celtic aren’t about to crack Europe. Saudi’s probably his best option; it would at least set him up for life.

He’s got a Scottish Cup final coming. That’s as good a swan song as you can get. And somehow, Celtic are still in the hunt for the league title.

If McGregor means what he’s said, there’s no way he fits with the club’s leadership anymore.

Really, it’s just a shame he didn’t stand up and call out the board sooner. He’s been an excellent, smart footballer, but he never really pushed himself beyond Celtic, a club whose lack of focus has landed them right where they are now.

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