MAJOR PARTNER BACKS MAN CITY AHEAD OF 115 CHARGES RULING
Manchester City extends its global partnership with deodorant brand Rexona until 2027. The deal comes hours after the club announced a new media collaboration with Paramount in the United States.
Hours after forming a new collaboration with Paramount in the United States, Manchester City announced a new agreement with long-time partner Rexona.
Rexona, a deodorant brand owned by Unilever and marketed under the names Sure, Degree, Shield, and Rexona worldwide, initially partnered with City in 2018 to support the men's team before branching out to support the women's team in 2020. Rexona will remain a global partner through the conclusion of the 2026–2027 campaign thanks to the most recent agreement.
"Manchester City exemplifies the greatest standards of excellence and consistency, attributes that embody what Rexona stands for," stated Benjamin Curtis, Global Brand Vice President for Rexona. Together, we will bring fans closer to the action with dependable experiences and goods that are based on a guarantee that will not let them down. We are thrilled to extend this association with a club that never lets up.
It was revealed on Tuesday that City and Paramount were collaborating on a US media project. Combining with the home of Champions League football in that area is viewed as a means of maintaining and improving engagement for the Blues, as the club seeks to continue its rise in one of the major worldwide markets.
Both agreements demonstrate City's progress, as evidenced by their July 2025 agreement to sign the most valuable kit deal in Premier League history with longtime sponsors Puma.
For more than three years, the team has been accused of the most egregious violations of Premier League regulations. A hearing took place in the later months of 2024 to review the evidence, and a ruling is greatly anticipated but has still not arrived.
The football community has been searching for any hints that could be extracted from the way City and the Premier League have been conducting themselves during this period, since the evidence is totally confidential. Since they were initially charged, City, who have maintained their innocence from the beginning, have behaved normally.
Furthermore, the charges have not prevented them from gaining new business from partnerships like Paramount or from current ones like Rexona.
The Etihad is still operating normally, despite the verdict's publication appearing to be approaching.
THE REAL: REASON JEREMY DOKU BELIEVES THE NEXT FOUR GAMES WILL DEFINE CITY’S SEASON
Jeremy Doku praises City's pride after Bernardo Silva's red card, eyeing redemption in Sunday's Carabao Cup final.
Jérémy Doku sees winning the Carabao Cup as a helpful way for Manchester City to bounce back from their Champions League disappointment. After being knocked out by Real Madrid for the third consecutive year, with a 5-1 aggregate loss in the round of 16, the team faces a tough challenge to regroup quickly.
Pep Guardiola's squad now has to shift focus to their upcoming trip to Wembley, where they’ll take on Arsenal on Sunday. Despite the setback in Europe, Doku feels that lifting a trophy this week would help erase the recent frustration.
He said, “It’s a good way to recover. We’ll do everything we can to win that game and bring home a trophy. The next four matches really matter. We have to recover well for Sunday and then take it one game at a time.”
What lies ahead will likely define the city's season. After the Carabao Cup final, they face an FA Cup quarterfinal against Liverpool following the international break, as well as two critical Premier League games against Chelsea and Arsenal.
“There’s still plenty at stake,” Doku added. “We’re competing in three different competitions, with three trophies still on the table. If we manage to win one, it’ll still be a strong season for us. Of course, missing out on the Champions League is disappointing. It’s always a special trophy. But we have to learn from those games against Real Madrid, recover properly, and focus on what’s next.”
City endured a tough week, following a 3-0 loss in Madrid with a narrow 2-1 defeat at the Etihad. One pivotal moment was Bernardo Silva’s early red card in the second leg.
Yet, Doku draws some confidence from how the team performed despite being down to 10 men against such a formidable opponent.
“We have reasons to be proud,” he reflected. “Playing against a team like Real Madrid with one less player and still causing them problems isn’t something every team can do. We didn’t get the win, but we can look each other in the eye knowing we gave a good performance both with 11 players and with 10. We created chances and played well.”
He went on to say, “If we bring that kind of effort to every match, we’ll trouble many teams. There are valuable takeaways from this game that we can carry into the next.”
WHY PEP GUARDIOLA CANCELLED TRAINING BEFORE MANCHESTER CITY’S CHAMPIONS LEAGUE REMATCH
Pep Guardiola cancels Manchester City training to combat fatigue ahead of the 3-0 comeback attempt vs Real Madrid.
Pep Guardiola has shared his reasoning for skipping training the day before Manchester City’s crucial Champions League last-16 second leg against Real Madrid at the Etihad. Facing a tough three-goal deficit from their 3-0 loss at the Bernabeu last week, City are up against the difficult task of overturning this against a team that has won Europe’s top trophy 15 times.
Historically, only four teams have managed to claw back a gap of three or more goals in the knockout stages, so the challenge ahead is immense. Guardiola acknowledges his players will need to deliver an almost flawless performance if they hope to stage a remarkable comeback on home turf. Still, he remains hopeful they will create plenty of scoring chances against Alvaro Arbeloa’s side.
In a somewhat unexpected move, Guardiola has decided to give his first team a day off on Monday, opting for a light session just hours before kickoff on Tuesday. At Monday’s press conference, he explained the logic behind this approach, citing the fatigue from travel and recent matches. After returning late from Madrid, then heading to London for a Premier League draw against West Ham, the players have had a packed schedule. Guardiola feels a day of rest will serve them better than trying to squeeze in more training.
He further emphasised the mental aspect, pointing out that mental strength plays a big role in how well they perform. He plans to assess the players’ condition and conduct training on Tuesday afternoon. With travel taking its toll and players spontaneously connecting with their families, he believes keeping them relaxed and fresh is crucial.
Captain Bernardo Silva, who was the only City player present for media duties, supported Guardiola’s decision. He reflected on past occasions when the team took rest days following both wins and losses, trusting the manager’s judgement to help them regroup and come back stronger.
On team news, Guardiola revealed he has most of his starting lineup settled, though one spot remains uncertain. Josko Gvardiol (tibial fracture) and Rico Lewis (ankle) are sidelined, but Mateo Kovacic has returned to the bench after recovering from a lengthy ankle and heel injury. With these preparations in place, City will be charging into a daunting but pivotal night against one of Europe’s giants.
